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Associate Trade Digital & Transformation Manager

Kuala Lumpur, Malaysia

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Contract Type Permanent
Career Level Experienced Professional
Functions Marketing
Salary Range Competitive salary
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Why Marketing? Overview

Why Marketing?

We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.

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Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

Associate Trade Digital & Transformation Manager

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT MALAYSIAIS LOOKING FOR AN ASSOCIATE TRADE DIGITAL & TRANSFORMATION MANAGER

SENIORITY LEVEL: Mid Management Level

FUNCTION: Trade & Commercial

SALARY RANGE: Basic salary + excellent benefits + market leading bonus

LOCATION: Damansara City, KL

ROLE POSITIONING AND OBJECTIVES

The Associate Trade Digital and Transformation Manager plays a pivotal role in accelerating the digital evolution of trade marketing and commercial operations through data-driven, tech-enabled solutions that enhance operation efficiency and enhance customer satisfaction. The primary objective is to drive digital adoption and transformation across trade channels, enabling smarter decision-making, streamlined processes, and more impactful trade execution. This includes supporting the rollout of digital tools, optimizing trade campaigns through technology, and fostering a culture of innovation within the commercial organization.

Reports to: Trade Digital & Transformation Manager

Reporting Level: Manage Self & Others

Geographic Scope: Malaysia

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Digital trade strategy & execution
    • Support the development and execution of digital trade strategies aligned with commercial goals.
    • Collaborate with cross-functional teams to digitize trade marketing campaigns and promotions.
    • Assist in the rollout of digital tools and platforms across retail and distributor networks.
  • Transformation & process optimization
    • Identify opportunities for process improvement and automation within trade operations.
    • Support change management initiatives to drive adoption of new digital solutions.
    • Monitor KPIs and performance metrics to assess the impact of transformation efforts.
  • Data & insights
    • Leverage data analytics to generate actionable insights for trade teams.
    • Support the integration of digital dashboards and reporting tools.
    • Collaborate with IT and data teams to ensure seamless data flow and system connectivity.
  • Stakeholder engagement
    • Work closely with sales, marketing, finance and external partners to align digital initiatives.
    • Provide training and support to internal teams and trade partners on new tools and processes.
    • Act as a key liaison between commercial teams and digital transformation leads.

CAN THIS BE YOUR FUTURE ROLE?

  • Possess a strategic mindset, a strong analytical foundation and a passion for driving change.
  • A curious problem-solver, a collaborative innovator, and someone who thrives on turning complexity into clarity.
  • Aspire to contribute meaningfully to the transformation of trade marketing through technology, data-driven insights and process excellence.
  • Ability to build a strong working relationship between colleagues and external partners.
  • Enjoy working in a fast-paced multinational environment.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Bachelor’s degree in business, marketing, digital innovation, or related field.
  • 2-4 years of experience in trade marketing, digital transformation, or commercial operations in FMCG, retail or consumer goods industry.
  • Strong project management and organizational skills.
  • Proficiency in digital tools (e.g. e-commerce platforms, analytics dashboards, PowerBI, Microstrategy)
  • Excellent communication and stakeholder management abilities with strong influencing and problem-solving skills, encouraging trust and confidence.
  • Good command of English and Bahasa Malaysia
  • Adaptable to handle matters on an independent basis
  • Proactive, organized, resourceful and cost-conscious.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies
  • Uphold BAT values: Truly Inclusive, Do The Right Thing, Love Our Consumer, Passion To Win, Empowered Through Trust and Stronger Together.

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Apply Now

Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

Colorful circular design with the text 'WE ARE REYNOLDS' in the center
  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
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Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

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“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to Omni-Channel Deployment where I deliver a seamless consumer experience by ensuring unified deployments across all touchpoints, including E&E, Retail, and Digital platforms.”

Stephanie Toor
Activation Manager, Denmark

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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