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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco (UK) has an exciting opportunity for a Consumer Experience Strategy & Planning Executive in London, Chiswick
Reports to: Consumer Experience Strategy & Planning Manager
Number of Direct Reports: no direct reports
Core Relationships: Internal – Area/EM Consumer experience & Digital teams, Area Categories teams, Area Insights, Procurement, Finance, Trade; External - Creative & content agencies
Geographic Scope: Western Europe Area
Travel Required: None to very limited
The Consumer Experience Strategy & Planning Executive is responsible for the delivery of the marketing communication strategy & communication cycle plans in line with brand growth priorities across categories and end markets.
Your key responsibilities will include:
- Driving and coordinating implementation of communication cycle plans and activities to ensure objectives are met.
- Delivering touchpoint packages by cycle by market for a specific / all categories OTIF and in line with set strategy and priorities.
- Executing the adaptation of global CCG’s to End Market needs or manage Campaign development for local needs not catered in Global CCGs.
- Contributing to the development of comprehensive guidelines for omnichannel mono/ multicategory, ensuring consistency across various touchpoints such as messaging, 121, POSM, etc.
- Ensuring all key branded content delivery (retail screen, 121 assets/ message, etc) OTIF are aligned.
- Closely collaborating with the EM Consumer Experience & Trade team, Area Insights & Category team.
- Actively coordinating the delivery of critical metrics for campaigns, using Consumer Insights to improve efficiency.
- Actively managing the activity budget and spend meeting budget limits.
- Actively managing relationships with external Agencies
What are we looking for?
- Bachelor's Degree.
- Previous experience working with Brands / CX EM Experience in FMCG industry.
- A strong understanding of key marketing principles: consumer needs & journey, strategy & activation touchpoints.
- Resilience and adaptability, with an ability to work in a fast-paced highly regulated environment.
- A consumer-centric approach in building activities and making recommendations.
- Strong written and verbal communication skills.
- Strong project management skills with multiple markets in scope.
- Ability to maintain focus on several projects at the same time and effective planning skills.
- Excellent Excel and PowerPoint skills
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
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