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Marketing Analytics - Global Graduate Management Trainee

Monterrey, Mexico

Contract Type Permanent
Career Level Graduate
Functions Marketing
Salary Range Competitive salary
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Graduates Programme? Overview

Graduates Programme?

Our Global Graduate programme’s mission is to develop the future leaders of BAT. The 18-month rotational programme is structured to grow essential business and leadership skills through world class learning, international exposure and a job role where graduates can contribute from day one. Our Global Graduate community come together for a two-week Graduate Academy (one week in London) for a deep dive into BAT where they connect with fellow Graduates and senior colleagues from across the globe.

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Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

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Marketing Analytics - Global Graduate Management Trainee

British American Tobacco Mexico has an exciting opportunity for a Marketing Analytics - Global Graduate Management Trainee in México.

Role Summary

Our Global Graduate Program (GGP) is an entry-level opportunity designed for recent college graduates with up to 1 year of work experience (as maximum) who wish to fast track their career within a global organization. The 18-month rotational programme is structured to grow essential business and leadership skills through world class learning, international exposure and a job role where graduates can contribute from day one.

Our Global Graduate community come together for a two-week Graduate Academy (one week in London) for a deep dive into BAT where they connect with fellow Graduates and senior colleagues from across the globe.

What are the key objectives and expectations from this role?  

Our Global Graduate Program aims to develop exceptional commercial & strategical business skills - fully understanding the dynamics of the market you are operating in, and how the BAT Marketing departments such as Brands, Trade Marketing & Development, Consumer Experience, Consumer Insights and Foresights, Customer Management work together to achieve outstanding business results.

You will work as part of our accelerated management program in different marketing rotations, starting your career journey at Trade Marketing & Distribution across Mexico and moving forward into different marketing subfunctions in Area Office Monterrey. These rotations will allow you to develop and present strategic business projects addressing real opportunities and creating action plans.

Reports to: Marketing Manager

Geographic Scope: Monterrey, Ciudad de México, Guadalajara

Travel Required: Yes


WHAT YOU WILL BE ACCOUNTABLE FOR:

  • Contact with the customer, to manage their order and to offer them the products of the portfolio and partnership. In addition, to provide advice to optimize the effectiveness of the sales process.
  • Review coverage details, confirm cycle activities and understand key indicators of the day for better pre-sale execution.
  • Responsible for analyzing market trends and Sell Out reports from the main national Key Accounts for the taking of actions that accelerate the growth of our portfolio.
  • Ensure product supply to customers by monitoring product inventory levels. Supply chain volume negotiation, order negotiation based on seasonality and forecast.
  • Execute the Trade Engagement and Discount Strategies in the marketing & sales systems.
  • E-commerce content driven by data-based commercial insights to support promotion grid decision.
  • Ensure compliance of the sales KPIs and product impact.
  • Support the strategic plans of the brands.
  • Design content plans for the brands in the LANCAR markets.
  • Management of the coverage agency for brand activations and monitoring of the market performance tracker’s main KPIs.

YOU COULD BE THE NEXT GLOBAL GRADUATE IF YOU:

  • Bachelor’s Degree in Finance, Finance and Accounting, Business Intelligence, Global Business, Strategy and Business Transformation, Data Science and Mathematics, Industrial and Systems Engineering, Business Management and Administration, Economics, International Finance, Business Engineering Management and Marketing.
  • Recent graduates (graduation from July 2022 to July 2025).
  • Between 1 to 3 years of professional experience in one of these undergraduate areas (relevant internship experience will be considered).
  • Fluent in English (advanced proficiency in oral & writing)
  • Advance levels in MS Office Programs.
  • Experience in Data Driven Projects.
  • Are open to relocate globally.
  • Strong interpersonal, team building and negotiation skills.
  • Upbeat, self-motivated, highly adaptable, and able to work independently.
  • Strong analytical skills.
  • Have leadership skills demonstrated through either relevant professional experience or extra-curricular activities within prestigious companies, NGOs, student associations, etc.

If you’re the type of person who always gives their all, this program is the right fit for you. Apply and challenge yourself!

WHAT’S IN IT FOR YOU?


Working within the larger BAT group opens the doors to a varied and accelerated Global Career with locations in over 180 countries worldwide. If you have the talent and motivation to help us succeed, you’ll find we are equally committed to helping you reach your full potential. We pride ourselves on providing one of the most competitive opportunities to those wishing to start and advance their career with a global company. Our commitment to this goal reflects in our offer to our employees.

BENEFICIAL

  • You’ll be in a real job from day one and will be challenged to unlock your potential and deliver good results from real business projects.
  • Get an international experience, working along with 34 countries and more than 40+ nationalities to deliver as one big cluster, joining our Latam North & Caribbean team in our Head Offices located in Monterrey.
  • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • Opportunity for professional and personal growth.
  • Competitive compensation package.

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Apply Now

Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

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  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
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Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

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“Through the Global Graduate Programme, I expanded my skills, network, commercial acumen, and people management skills. Successfully managing upward relationships and presenting to senior management, I am able to prioritise, meet deadlines, and consistently deliver quality results.”

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

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Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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