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Tomorrow Can't Wait

Our world is full of exciting challenges. Taking our entire industry into a brave new era.
Reducing harm while increasing sustainability. Realising our purpose to build a smokeless world.
This is not an easy task. But every challenge is a calling, a steppingstone towards our goal.
Each one a chance to grow, to bring your unique perspective, to shake things up, and push
forward with fresh thinking and innovative new ideas.

To do this takes a certain energy. One that comes from deep within. Driving our aspirations,
supporting a bigger vision, in a collaborative place. Side-by-side with brilliant, creative, resilient
people that define who we are. Taking things into our own hands, harnessing our power as a
global business to enable positive change. To make an impact on the world for generations
to come. The challenge to write the unwritten future.

Tomorrow Can't Wait

Belonging Reinvented

Care is more than words. At BAT, it’s how we create a culture where everyone belongs, grows, and thrives.

When you become part of our team, you’re supported with flexibility, wellbeing, and the freedom to succeed on your terms. We look after our people across the world, creating an environment where everyone can be their unique selves, value different perspectives, and celebrate success together.

Because when people feel seen, heard, and valued, A Better Tomorrow™ follows. Bring your difference every day, and build a future worth believing in.

At BAT, care means:

- Trust and flexibility that empower you to do your best, your way.

- Belonging and inclusion that goes beyond words.

- Recognition and appreciation for what makes you unique.

- A culture where success is celebrated, together.

Meet Fogi

"I've been working at BAT for 15 years now. An absolute highlight in my career is when I had the opportunity to move to Hamburg and become the first non-German HR Business Partner of BAT Germany. When I moved there, I received support from the company which helped me find a flat, as well as I got the support in the form of a language course."

"The team was super inclusive; they embraced me from day one. I always felt at home, and they truly set me up for success there."

Global Employer Brand Lead

Possibilities Unlocked

We believe possibilities should be unlocked, not limited. At BAT, you’ll accelerate your growth with digital learning, global experiences, and guidance from some of the brightest minds in the business. You’ll never stop learning, never stop stretching, never stop growing.

Whether you’re just starting out or stepping up, we’ll help you develop the skills and confidence to lead. The potential for success is as limitless as your ambition.

At BAT, growth means:

- Learning that’s continuous, digital, and self-led.

- Global experiences that broaden your perspective.

- Collaboration across teams, markets, and functions.

- Mentorship that empowers you to take the lead.

Meet Elmira

"My career at BAT has been an incredible decade-long journey of growth, unexpected opportunities, and the kind of challenges that keep it exciting!"

Proudest career milestone? "Moving to London. It was a chance to prove that I could succeed on a global stage, adapt to a new challenge, and thrive in a completely new environment."

Brand Manager (Nicotine Pouches)

Tomorrow Accelerated

Transformation isn’t a buzzword here, it’s our way forward. BAT is on a journey to alter the course of our industry and Build a Smokeless World. With substantial investments every year to drive innovation, reduce harm, and increase sustainability, our work is making a difference the world can feel.

From sustainability to science, your ideas and actions will help accelerate progress for generations to come. Whatever your role, your work will fuel bold, tangible, and meaningful change.

At BAT, transformation means:

- Investing in breakthrough ideas that redefine what’s possible.

- Making bold decisions that move us forward.

- Turning innovation into lasting impact.

- Driving progress, to create a future we can all look forward to.

Meet Scott

"My team designs all the parts that go inside BAT’s New Category electronic devices and pods."

"I find immense satisfaction in designing things that enhance people’s lives, whether by improving functionality, efficiency, or simply bringing joy through great user experience."

“I love working with our brilliant teams across the UK and China. Each location brings unique strengths and combining them helps us achieve outcomes that neither could deliver alone.”

Head of Mechanical, Materials, & Process Dev.

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Tomorrow Can't Wait