BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Hellas has an exciting opportunity for a Head of Business Development in Athens.
We’re looking for a results-driven commercial leader to join our dynamic and ambitious Business Development team in Athens. This role is key in shaping and delivering new commercial models, processes, and partnerships that drive growth and performance across categories, channels, and routes to market across the GMCI cluster (Greece, Malta, Cyprus, Israel) focusing on Greece as a multi-category, strategic market.
You will play a pivotal role in accelerating growth across Heated Products, Modern Oral, and Vapour, ensuring each category achieves its strategic potential while capturing new opportunities in emerging channels and routes to market. As part of the GMCI Leadership Team, you will collaborate closely with Marketing, Field Force, and Finance teams to translate strategy into execution, ensure disciplined governance, and create measurable business impact.
This role provides a unique opportunity to shape commercial excellence in a complex, multi-category environment while supporting cross-market learning and transformation across GMCI. Join us in shaping a Better Tomorrow™ and contribute to the growth and transformation of a multi-category business.
Your key responsibilities will include
- Define the business development and trade marketing strategy, with Greece as a key multi-category growth engine, ensuring alignment between commercial objectives and brand priorities.
- Identify and capture growth opportunities across Heated Products, Modern Oral, and Vapour, including new channels, partnerships, and route-to-market models.
- Lead trade and field force transformation initiatives by implementing trade systems and commercial platforms that strengthen retail presence and drive impactful consumer engagement.
- Enhance in-store visibility through innovative and compliant POSM strategies.
- Leverage data-driven insights to prioritize outlets, optimize execution, and achieve operational excellence.
- Simplify and standardize field force operations to improve efficiency and effectiveness.
- Develop strategic partnerships, pilots, and initiatives that accelerate category growth while improving merchandiser and promoter performance.
- Oversee end-to-end delivery and governance of business development initiatives, ensuring ROI, financial discipline, and measurable business impact in partnership with Finance.
- Lead a high-performing team, contributing to strategy, alignment, and business performance as part of the GMCI Leadership Team
What are we looking for?
- Senior leadership experience in Business Development, Commercial Strategy, Field Force Leadership, Sales Enablement, or Transformation, ideally within FMCG and/or regulated environments.
- Proven track record of driving multi-category growth and commercial transformation.
- Strong experience leading complex change initiatives, including digital tools and new ways of working.
- Strong strategic and commercial acumen, with the ability to translate strategy into execution.
- Able to operate effectively at leadership team level, influencing senior stakeholders and navigating complex, ambiguous situations.
- Strong people leadership and change management capability.
- Data-driven mindset with strong financial and analytical skills.
- Excellent communication and stakeholder management skills.
- Proficient in English; knowledge of Greek is considered an advantage.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
