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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobaccohas an exciting opportunity for a Media Partnerships Manager (FTC) in London, UK.
We are seeking a dynamic and strategic Media Partnerships Manager to drive growth and enhance our brand presence across leading eRetailer platforms, marketplaces, quick commerce, and supermarket chains with eCommerce stores. This role will focus on establishing, managing, and optimizing media partnerships, ensuring our media investments deliver high performance and align seamlessly with overall business objectives. The ideal candidate will combine analytical acumen with hands-on platform experience to maximize return on ad spend (ROAS) and drive sales growth.
Your responsibilities will include:
- Identify, develop, and manage strategic media partnerships with leading eRetailers and marketplace platforms (e.g., eBay, Glovo, Hyapp, etc).
- Develop integrated media plans in collaboration with internal stakeholders (e.g. End Market Activation and Key Account teams), leveraging performance data and insights to maximize ROI.
- Build the top-notch Media strategy aligned with the business goals to improve a brand visibility and awareness.
- Lead the team and oversee the implementation and fulfilment of the Media strategy.
- Negotiate contracts, manage budgets, and ensure optimal utilization of resources across paid media channels.
- In collaboration with End Market teams, manage the end-to-end management of paid media campaigns across eRetailer/ Marketplace/ Key Account platforms, i.e. Sponsored Ads, Criteo Retail Media, and others.
- Develop paid media strategies tailored to eRetail environments, focusing on product visibility, conversion, and return on investment.
- Manage campaign planning, audience targeting, bidding strategies, and budget allocations based on sales performance data and media efficiency goals.
- Analyze daily performance data, generate reports, and deliver actionable insights and recommendations that drive continuous campaign optimization.
- Collaborate cross-functionally with eCommerce trading, Activation, Key Account, Analytics, and Operations teams to align media partnership strategies with broader organizational goals.
- Stay abreast of industry trends, emerging technologies, and competitive landscape to proactively recommend innovative media strategies.
- Establish and maintain strong, collaborative relationships with eRetailer media platforms and tech partners to stay informed of new features, ad formats, and beta opportunities. This, to drive mutual growth and long-term success.
- Coordinate with creative teams to ensure ad assets are optimized for platform requirements and campaign goals. Continuously test and refine campaign variables (creative, copy, targeting, timing) to improve performance.
What are we looking for:
Experience Required
- Minimum of 5 years experience managing media partnerships or cross-media strategies (paid, owned, earned), specifically within eRetailers and marketplaces.
- At least 2 years of team leadership experience is mandatory.
- Proven track record of successful media campaigns and partnerships with measurable performance outcomes.
- Proven experience with platforms such as eRetailer Sponsored Products, Sponsored Brands, DSP, CitrusAd, Nectar 360, Dunnhumby and similar.
- Strong analytical skills with experience using performance analytics tools (e.g., Google Analytics, Adobe Analytics, Looker, Excel, PowerBI).
- Proficiency with eRetail analytics platforms is a plus.
Functional / Leadership Skills Required
- A well-rounded team player, that is experienced in flexing style accordingly to business scenarios and people seniority.
- Excellent communicator in English, both verbal and written. Is well versed with business and data storytelling.
- Excellent presentation skills. Skillful in taking complex details and converting it into a clear and engaging storyline to articulate across all stakeholders, internal and external.
- Highly adaptable to a dynamic fast paced and high pressure environment.
- High energy, team player and innovative thinker that is committed to building key relationships across the business to positively influence business results through digital.
- Critical thinker and problem solver. Ability to work at both strategically and activation/ operational level.
- A strong sense of ownership. Is able to work independently on projects, collaborate effectively within teams and cross functionally, as well as manage BAT stakeholders and Agency Partners.
- Hands-on and self-starter, coupled with an always-on mode of self-learning and development.
- Has a challenger mentality – not afraid to try and fail to learn.
- Is passionate about all things Digital Marketing, Social, Media, CRM, Loyalty and eCommerce.
- Analytical channel expert: You will identify opportunities to drive growth to maximising ROI through accurate reporting and constant evaluation of performance.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
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