BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American TobaccoUK has an exciting opportunity for a RTM Planning Analyst in London, Chiswick
At BAT, we’re transforming into a global multi-category business with products like VUSE, VELO, and GLO, driving innovation and a reduced-risk future. To make it happen, we’re looking for passionate, creative, and ambitious talent ready to Be the Change.
We are looking for an RTM Planning Analyst to support wholesale and distributive account planning. You will align Sales, Finance, wholesale partners and distribution networks to deliver effective cycle plans, launches, portfolio optimisation and trade/visibility programs tailored to wholesale environments.
Your key responsibilities will include:
- Support development and execution of wholesale cycle plans, including product launches, portfolio management and trade programs.
- Coordinate listing terms, rebates and promotional agreements with Sales and wholesale partners.
- Plan and support visibility and activation initiatives for depots, trade shows and distributor events.
- Collaborate with Finance to ensure accurate budgeting for wholesale trade spend.
- Provide analytical insights on wholesale performance, stock flow and compliance with agreed terms.
- Facilitate communication across Trade Marketing, Sales and wholesale partners to ensure seamless execution.
- Track KPIs for wholesale account plans and prepare regular performance reports.
What are we looking for?
- Bachelor’s degree in Business, Marketing or a related field.
- Experience in wholesale account planning, trade marketing or distributive channel management.
- Understanding of wholesale operations, pricing structures and trade terms.
- Strong analytical and data-interpretation skills for performance tracking.
- Excellent communication and relationship-building skills with wholesale partners.
- Ability to manage multiple priorities and deadlines in a fast-paced environment.
- Proficiency in Excel and planning/trade-spend tools.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, color, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognize that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimizing your prospects of success by making suitable arrangements so that you may showcase your full potential.
