BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco (UK) has an exciting opportunity for a National Key Account Manager (Retail focused) in London Chiswick.
ROLE PROFILE
JOB TITLE: National Key Account Manager
FUNCTION: Trade Marketing & Distribution
LOCATION: UK, Chiswick - Field based
ROLE SUMMARY
What are the key objectives and expectations from this role?
To take full responsibility for the BAT relationship and P&L with the allocated accounts and set and implement the strategy for growth management of the total account portfolio. The role is responsible for the generation and execution of Account plans which deliver volume, market share and other commercial objectives aligned with the TM&D / Brand strategies through the achievement of Availability, Visibility, Dialogue & Activation. Effectively handle Key Account budgets, support pricing & own / drive further improvement in Key Account processes. Actively engage / support Finance team and other cross functional teams to deliver efficient level of results for the business. Ensuring optimal deployment of both human and financial resources. This role has 3 direct KAM reports.
This role requires the individual to possess a broad understanding of the consumer profiles in relation to our Strategic Brands and an ability to align these to the individual accounts own Store profiles. The account handler should achieve Availability, Visibility, Dialogue & Activation objectives at an individual store or depot (or in clusters of stores or depots) to support Company Strategy
A very comprehensive understanding of the account’s own strategies and marketing methods will assist the Account Handler to develop account plans which meet our own and the accounts needs. An Account Handler should be a self-starter with the ability to work on their own and drive the business forward.
Your key responsibilities will include:
- Own and lead key accounts, including full responsibility for budgets, forecasts, and overall commercial performance (P&L).
- Develop and implement account strategies aligned with company objectives to drive volume, market share, and growth.
- Lead and manage a team of 2–3 direct reports, supporting day-to-day account operations and development.
- Analyze market, consumer, and sales data (e.g. Nielsen, SKU tracking) to identify trends and business opportunities.
- Build strong relationships with key external partners and internal partners to ensure effective collaboration.
- Monitor account performance and continuously optimize strategies to enhance business results and efficiency.
- Ensure accurate reporting and close collaboration with Finance across monthly, quarterly, and annual cycles.
- Coordinate pricing, commercial plans, and execution excellence while ensuring alignment with internal processes and standards.
What are we looking for?
- Proven ability to operate in a fast-paced and highly competitive commercial environment, balancing customer demands with business objectives.
- Strong understanding of the UK retail landscape, including key channels, customer dynamics, and market structure.
- Experience in Account or Category Management, ideally within FMCG or retail environments.
- Solid knowledge of Brand and Trade Marketing, with the ability to align strategies to customer needs and key performance indicators.
- Excellent communication and negotiation skills, with the ability to influence and build strong partnerships.
- Strong analytical approach, with the ability to translate data into actionable insights and commercial decisions.
- Good understanding of route-to-market models and supply chain processes.
- Self-starter with a proactive approach, able to set bold targets and drive performance independently.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
