BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoCosta Rica has an exciting opportunity for a Marketing Manager
Develop and execute a Trade Marketing and Distribution plan within their area that aligns with brand, volume, and profitability objectives for each commercial channel and key account, using budgets and resources in the most effective and efficient way to achieve Trade Marketing and Distribution goals through their Trade and Distribution Representatives.
Your key responsibilities will include:
- Manage and maximize the availability and freshness of BAT’s brand portfolio, ensuring proper implementation of brand strategy and fulfillment of basic services for all clients, while minimizing supply chain costs.
- Oversee the fieldwork of their Representatives during market visits to develop their knowledge and skills through coaching, thereby contributing to greater efficiency, effectiveness, and a positive impact on Key Performance Indicators (KPIs).
- Maximize the sell-out of our brands through various point-of-sale activities that positively influence consumer purchasing habits and position BAT as the benchmark supplier (preferred provider) for all clients in their territory.
- Review and control accounts and assets in their area to ensure that assigned resources are appropriate, properly safeguarded, and used efficiently and effectively.
- Plan and define the factors affecting distribution in their territory to ensure continuous brand availability, product quality, and effective distribution at the lowest cost.
- Update the Business Master File for their area to ensure it contains accurate information about the clients that must be served in their territory.
- Set sales targets for their Representatives based on the potential of each route, with the aim of focusing efforts and actions in the market.
- Conduct market visits alongside their Representatives to develop their knowledge and skills through coaching.
What are we looking for?
- Strong understanding of the Fast-Moving Consumer Goods (FMCG) market.
- Familiarity with distribution channels within the FMCG sector.
- Solid grasp of budget management and financial planning.
- People management skills
- Sales and negotiation expertise
- Proficient in computer systems and various software tools.
- Fluent in English, both written and spoken.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
