BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoBENELUX has an exciting opportunity for a BELUX B2C Activation Executive in Brussels
Support group transformation to win in New Categories – accelerate growth and secure leadership - and drive Combustibles (cigarettes) value growth, while ensuring a consumer centric approach
Your key responsibilities will include:
- Support in building the BELUX B2C Annual Activation Plan and ensure strong & efficient consumer activation with excellence in execution & with clear Key Performance Indicators deliverables & tracking.
- Develop B2C campaigns (in line with brands global guidelines) and communication tools & activations to ensure category education, increase brand awareness & support consumers’ journey in finding the right category.
- Develop B2C promotions & support material for B2B activation to increase sales & leverage ambassadors to increase trials and educate consumers.
- Briefing sales Representatives & Brand Ambassadors to ensure deployment of the plan as per Key Performance Indicators & Excellence in Execution
- Develop & deploy instore X-Cat projects as well as crafting and delivering optimized range of POSM per channel to support field force and ensure maximum brand visibility and premiumness
- Agencies management: Creative agencies ; POSM/hardware/instore ; hostesses ; merchandising and storage resources
- Plan & handle annual budget
What are we looking for?
- 2-3 years of experience in B2C activation / Trade Marketing / Shopper Marketing / Brand Activation
- Experience in handling external agencies (creative, merchandising, promo, hostess, etc.)
- Experience in in-store activations, POSM development, or field force support
- Experience in developing and supervising campaign Key Performance Indicators / analytics / reporting
- Budget management experience (planning, invoicing, cost control)
- Exposure to multinational / FMCG / tobacco / consumer goods industry
- Comfortable working cross-functionally with multiple partners
- Proficient English (written and spoken) – Good level of French is a plus
- Presentation experience towards management
- Ownership & leadership towards internal and external partners ; good prio-setting ; Flexibility and creativity
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
