BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco South Africa has an exciting opportunity for an Insights Executive (NC) in Cape Town
Function: Marketing
Reports to: Insights Manager Vapour
Level: Junior Management
The role holder will lead trade research and interpretation of insights through data analysis from (Retail audit, Store observation studies, Illicit studies, and right execution studies) to support decision-making and improve functional processes. This position requires a combination of analytical, technical, and interpersonal skills. The Insights Executive will be the key driver to provide insights on category and brand performance measurement (distribution, availability, offtakes, and volume share) and competitor reviews/in-depth analysis and tracking of total Combustibles.
Your key responsibilities will include:
- Provide effective support to Insights Lead for research project set ups for strategic research studies, handling internal partners for proposal and questionnaire finalization, LEX approval and leading agencies and handling results delivery.
- Synthesize primary and secondary research and provide insights into category / brand performance / purchase drivers through strong analytical and storytelling skills.
- Preparing reports for the management stating trends, patterns, and predictions using relevant data.
- Provide category and brand performance measurement and competitor reviews / in depth analysis and tracking.
- Collaborate with planning, trade, digital teams to develop important metric dashboards, driving efficient and effective business priorities and decision making.
- Data mining or extracting useable data from different data sources. Processing, cleansing, and validating the integrity of data used for analysis.
- Collate and analysing different sources of data to generate insights to inform and/or address business questions.
- Analysing large amounts of data with an aim of finding patterns that can be used to predict future trends.
- Build algorithms to merge, interrogate, and manage data extracts required by internal stakeholders.
- Identify valuable data sources and automate collection processes to ease pressure from time consuming data extraction.
- Ensure insights trackers & dashboards are refreshed accurately and in a timely manner.
- Delivery on data queries and extracts required by the different internal stakeholders on ad hoc basis.
- Perform robust checks on data delivered by research agencies, ensuring accuracy before release of the data to business.
- Assist Insights Managers as and when required to deliver on collation of data inputs, updating of presentations and managing of research projects.
What are we looking for?
General skills required.
- Experienced in performing a range of qualitative and quantitative research.
- Understanding of research methodologies and solid analytic skills including ability to synthesize information, identify trends, reduce complexity, and identify key opportunities.
- Strong analytic skills & critical/creative thinking skills
- Advanced Microsoft Office Skills (PowerPoint / Excel)
- Project management experience and strong planning & prioritization skills
Functional skills required.
- Strong analytical and problem-solving skills.
- Ability to analyse data and extract meaningful insights.
- Strong attention to detail and accuracy.
Education / Qualifications / Experience Required
- Degree in Marketing, Economics, Business, Computer Science, Information Technology, Data Science or a related field.
- Working knowledge of Microsoft Excel, PowerApps and Power Point - mandatory. Power Bi or other data analysis tools - added advantage.
- Familiarity with reporting and visualization tools
- Minimum 2 years’ experience in the field (preferably within FMCG)
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
