What is the direct impact of this role on the team or organization?
This role directly contributes to improving online sales performance, increasing customer retention, and enhancing digital marketing efforts. The intern will play a key role in supporting daily operations and implementing innovative solutions to drive business growth.
Your key responsibilities will include:
- Support the management of Ecommerce platforms, ensuring product listings, content, and promotions are -to-date and optimized for performance.
- Assist in executing CRM campaigns, including email marketing, SMS, and loyalty initiatives to improve customer engagement and retention.
- Conduct data analysis and reporting on customer behavior, campaign performance, and online sales trends to provide actionable insights.
- Collaborate with marketing and digital teams to enhance the online shopping experience and optimize conversion rates.
- Assist in customer segmentation and personalization strategies to drive targeted marketing efforts.
- Help manage and track the performance of paid digital advertising campaigns in collaboration with internal teams and external agencies.
- Conduct competitor analysis to identify industry trends and opportunities for improvement.
- Support day-to-day administrative tasks related to Ecommerce & CRM operations, ensuring smooth execution of digital initiatives.
- Some prior experience or academic exposure to Ecommerce, Digital Marketing, or CRM-related projects.
- Basic understanding of customer relationship management principles and digital sales strategies.
- Experience with data handling, reporting, or performance analysis in an academic or professional setting.
Technical / Functional / Leadership Skills Required
- Strong analytical skills with the ability to interpret customer data and online performance metrics.
- Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with CRM or Ecommerce platforms is a plus.
- Basic knowledge of digital marketing tools, such as Google Analytics, email marketing software, or social media platforms.
- Excellent communication and organizational skills to collaborate with cross-functional teams.
EducationQualifications / Certifications Required - Currently pursuing or recently completed a degree in Marketing, Business, Digital Commerce, Data Analytics, or a related field.
- Knowledge of Ecommerce platforms (Shopify, Magento, Salesforce Commerce Cloud) or CRM systems is a plus.
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
