BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoTürkiye has an exciting opportunity for a Junior Brand Manager in Istanbul |
WHAT YOU WILL BE ACCOUNTABLE FOR
• Ensure competitive Portfolio recommendation and influence product innovation through solid market dynamics and consumer insights analysis.
• Support the development of Brands Strategy
• Adhere and ensure compliance to the Global Brand Governance matrix, seeking appropriate governance and oversight in line with the Brands global portfolio positioning.
• Understand the impact of cost elements on brand profitability, control brand support expenditure and monitor product related costs to ensure brand profit objectives are achieved.
• Employ innovation in products and processes in order to achieve competitive advantage.
• Assist in development and execution of brand plans by leading and delivering projects working effectively with cross functional teams, end markets and agencies.
• Promote fact-based decision making through data-analysis, reporting and providing sound recommendations based on category and ex-category reviews, working closely with the Strategic Planning & Insights team and other functions.
• Work with Activation, Trade Marketing and agency teams in the preparation of engagement programs and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level.
• Report and analyze brand performance in a clear, concise manner with focus on required actions, demonstrating understanding of brand issues and market opportunities.
• Support development and delivery of the annual rhythm of marketing, meeting requirements of governance cycle.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE BENEFICIAL
• Between 2 – 4 years of relevant professional experience
• Microsoft Office
• Excellent communication skills
• Excellent command of English
• Analytical thinking
• Good commercial acumen and result oriented individual
• Flexibility and easily adaptability to a very dynamic environment
• Empowered, open to new challenges
BENEFICIAL
• Competitive salary, annual bonus
• Health and life insurance
• Diverse and open team, engaging spirit
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
