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CRM Executive, MEC

Jeddah, Saudi Arabia

Contract Type Permanent
Career Level Experienced Professional
Function Marketing
Salary Range Competitive salary
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Why Marketing? Overview

Why Marketing?

We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.

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Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

CRM Executive, MEC

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT KSAIS LOOKING FOR A CRM EXECUTIVE , MEC

SENIORITY LEVEL: G34

FUNCTION: Marketing

LOCATION: Jeddah, KSA

ROLE POSITIONING AND OBJECTIVES

The role is responsible for for driving the Customer Care Relationship Management of new categories to ensure a best-in-class execution of the consumers’ journey, driving smooth consumer experiences, and reporting.

  • Manage day to day administration of Hubspot CRM system
    • Consumers’ data entry and hygiene check.
    • Ensure consumers’ data integrity and availability for CRM plans.
    • update and append any necessary information to leads and contacts
    • Build the briefed segments’ data conditions on HubSpot.
    • Workflows and marketing automation set up.
  • Reporting of digital touchpoint results through Hubspot, driving insights and action plans to improve
  • Development of Digital calendar in line with cycle and brand plans
    • Set up of emails including scheduling, UTMs, creating, and QA and A/B testing.
    • Set up of SMSs on hubspot and other system
    • Connect the created touchpoints to the Journeys.
    • Briefing creative agency for required assets, reviewing and feedback
    • Ensure compliance with briefed content.
  • Development and ownership of Consumer Journeys
    • Development of consumer journey post-acquisition to ensure consumers are properly integrated into our brand through call center, emailer and SMS
    • Development of hyper care content and optimizing it based on market changes and consumer pain points
    • Manage and train call center agents

Reports to: Consumer Experience Manager – MEC   

Geographic Scope: Middle East Cluster

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Dealing with agency on a day to day basis to ensure content is as per the brief requirements
  • Dealing with internal stakeholders to update and showcase strategy for cycle plan
  • Driving overall CRM strategy & implementation within MEC
  • Develop and implement customer retention programs to reduce churn
  • Monitor and analyse customer feedback to identify areas for improvement
  • Track and report on the effectiveness of CRM initiatives and campaigns
  • Supervise Call centre agency  to ensure consistent and positive customer interactions across all touchpoints

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Bachelor’s Degree required
  • Knowledge of email campaign management tools, specifically Hubspot Marketing as well as CMS/backend standard email templates (Shopify)
  • Retrieval and uploading of data files to/from multiple systems and environments.
  • Proven agility and capability to work in changing dynamics
  • Strong problem-solving skills. Effective oral and written communication with work teams and other resources to accomplish goals. Excellent interpersonal and team skills
  • Innovative, resourceful, and collaborative
  • Initiative to work independently and proactively
  • Preferably with Agency Background

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Apply Now

Our Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

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  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
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Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

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“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to the Brand Building and Management department”

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

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Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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