BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
SENIORITY LEVEL: Experienced Professional
FUNCTION: Marketing
ROLE POSITIONING AND OBJECTIVES
Reports to: Head of Marketing Deployment
Reporting Level: Team Management
Geographic Scope: Global Project Support
OVERVIEW OF THE ROLE
The Market Deployment Manager plays a key role in supporting the Head of Brand Deployment to achieve operational perfection through the operational deployment of the Consumer Experience strategy across key global locations.
Management of the development executive team and scope, coordinating all activation deployment efforts for GTR across different sales channels globally, using both online and offline tools. This role focuses on ensuring execution excellence, efficient deployment frameworks, and optimization of the consumer journey touchpoints.
Driving speed to market, MI efficiency, as well as leading global deployment agency relationships and evaluation of all activation initiatives to drive growth in awareness, trials and consumer acquisition with the ambition of supporting GTR’s strategic role of Accelerator to a Smokeless World.
WHAT YOU WILL BE ACCOUNTABLE FOR
- Drive operational perfection, providing global oversight to all activation efforts across Global Travel Retail via POSM and Activation Executives. Provide direction and prioritization of activation projects based on strategic prioritization and focus markets. Acting as partner concern point for any issues raised by Activation Executives.
- Lead the maintenance, upgrade, and deployment of all current and new POSM and permanent furniture in line with BAT GTR’s strategy and CX toolkits.
- Lead the operational development of the project, collaborating between external suppliers, customers and internal suppliers to ensure that Operational Excellence and delivery is achieved in line with expectations.
- Deliver Execution Excellence: Lead the deployment of all consumer activations globally across all sales channels. Ensure execution standards are met and continuously improved.
- Framework Implementation: Develop, implement, and maintain deployment frameworks to drive speed to market and MI efficiency.
- Consumer Journey Optimization: Ensure that all activation touchpoints across the consumer journey are optimized and driven to the highest standard to deliver a seamless and engaging experience.
- Agency Management: Coordinate global and local deployment agencies to ensure efficient project execution and alignment with brand standards. Conduct regular evaluations of agency performance and lead agency contracts and budgets.
- Cross-functional Collaboration: Collaborate with internal teams, including Brand, Trade, Finance, and Category, to align on consumer strategies and ensure activation goals are met.
- Budget Management: Optimally manage global deployment budgets to improve return on investment. Ensure all activation initiatives are delivered on time, within budget, and with excellence in execution.
- Activation efficiency evaluation, Ensure effective data collection, analysis, and reporting of GTR deployments to drive continuous improvements, efficiencies in market performance, MI and consumer engagement metrics.
- Global Alignment: Work with regional and local deployment teams to ensure that global brand strategies are successfully activated across key markets, ensuring consistency in brand experience.
Management, Leadership & Relationships
- Lead, coach, and empower direct report. Demonstrate leadership in order to develop the team and getting them to display full responsibility for their roles in achieving business targets.
- Effective partners engagement with Brand Team, Finance Team, Trade & Senior Leadership
- Leadership of local and remotely based teams.
- Drive understanding, two-way communication, and on board of travel retail activities & strategies with relevant internal business stakeholders.
- Collaborate closely with GTR cross functional team members to optimize business performance.
- Ensure GTR governance and policies obligations are met.
- Build a solid and sustainable succession pool.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Qualification in Marketing
- Min 5 Years of experience in Trade Marketing or related field
- Experience with agency management preferable
- Strong project management skills, excellent communication abilities, and financial acumen. Experience in data-driven decision-making.
- Ability to multitask
- Financial acumen
- Ability to influence stakeholders, both locally and remotely located, across geographies and time zones
- Written and spoken fluency in English (proficiency in another language is desirable not essential)
- Willingness to travel up to 30% globally, overseeing deployment efforts in key markets.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
