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Business Planning & Demand Manager

London, United Kingdom

Contract Type Permanent
Career Level Experienced Professional
Function Finance
Salary Range Competitive salary
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Why Finance? Overview

Why Finance?

Our vision is to build on our world-class finance team and make them the driving force for our financial future. We take charge of business growth by providing expert guidance, flawless insights, and commercial leadership. We’re taking our commercial partnership with the rest of the business to the next level by simplifying our core Finance activities, leveraging technology, providing sharper insights and driving effective resource allocation. We’re not only driven to achieve the competitive edge in our industry; we’re determined to change it.

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Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

Business Planning & Demand Manager

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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobaccohas an exciting opportunity for a Demand Planning Manager in London, UK.

ROLE POSITIONING AND OBJECTIVES

The demand planning role is crucial to the success of accurate forecasting across a dynamic industry in the UK. The monitoring and reporting of industry evolution, market share & volume in a timely and accurate manner will be at the forefront of the responsibilities within this position, whilst striving for simplification of processes to improve demand forecasting accuracy.

Demand planning is a central function for the UK market, reporting to Western Europe Planning within the Growth Management area. Our responsibilities are to execute a robust marketing planning process, from understanding market initiatives to determining volume forecasts and identifying risks and opportunities along the way. We deliver high quality and accurate reporting for the Western Europe area, representing UK as an intelligence hub for the Area leadership team, brand marketing functions and end market commercial teams.

Your key responsibilities will include:

  • Development of high-quality bottom up BAT forecast within responsible categories, which covers industry trends, BAT share performance, activities, price drivers (24-months horizon)
  • Clear articulation of assumptions which stand behind forecast and on-going tracking of actuals performance vs target level
  • Constant improvement of forecast accuracy, which drives mitigation of write offs and out of stocks reduction
  • Active participation in monthly sales planning process via bringing BAT sales forecast and performance overview to Demand Review Meeting and Sales & Operation Planning Meeting
  • Run pre-alignment and follow-up sessions with cross-functions (Trade, Brand, Activation and Supply Chain) to ensure the forecast captures most accurate understanding of trends, and BAT marketing efforts
  • Keeping top management well-informed about performance level vs set targets via accurate and on time regular reporting in and above market
  • Contribute to the efficient running of the Sales & Operation Planning process (Demand Review)
  • Manage all forecasting and volume reporting
  • Contribute to the business monthly planning cycle.
  • Develop and integrate an improved way of working in the monthly business planning cycle.
  • Provide accurate and timely input and participate to the DRM/CPM & SOP meetings
  • Provide accurate and timely reporting as required by WE area and Region

What are we looking for?

Experience Required

  • Strong communicator, capable of building compelling narratives supported by insights, to a wide variety of stakeholders
  • Experience in prioritising tasks, managing workload and working under pressure
  • Experience with software (e.g., ERP, CRM, EDI, BI, PowerBI, Nielsen)

Technical / Functional / Leadership Skills Required

  • Effective Interpersonal Skills
  • Excellent communication & presentation skills
  • Proficient in the Microsoft Office Suite (Notably Excel & PowerPoint)

Education / Qualifications / Certifications Required

  • Educated at Degree Level
  • Strong commercial experience in relevant fields

BENEFICIAL

  • Experience in an analytical role preferably in FMCG
  • Demand Forecasting experience

What we offer you?

  • We offer a market leading annual performance bonus (subject to eligibility)
  • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
  • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
  • We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

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Apply Now

Our Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

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  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
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Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

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“In a diverse workplace one uncovers new perspectives, fosters innovative ideas, and makes better decisions using creative problem-solving techniques. Within an inclusive and healthy work environment, BAT has empowered me to utilize my diverse strengths and abilities, encouraging me to strive for more”

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

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Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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