Campaigning Content & Planning Manager

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

The Corporate Campaigns team shapes BAT’s corporate narrative, ensuring that every message we deliver is clear, credible, and impactful. Our team’s mission is to define, articulate, and amplify BAT’s own voice. As a global team, we will provide the markets with the range of different advertising campaigns, tools, content, and messaging to ensure that the company is seen as a thought leader, a responsible innovator, and a credible stakeholder in the future of reduced-risk products globally.

The objective of this role is to lead the planning and execution of content strategies that align with corporate and regulatory goals, ensuring consistency and effectiveness across all communication platforms.

Your key responsibilities will include:

• Developing and implementing content strategies for corporate campaigning that support company’s business goals and help to build a more front-footed communications program.
• Coordinating with cross-functional teams to ensure messaging consistency across all platforms.
• Coordinating with stakeholders from regions and end markets to ensure the messaging is relevant for local deployment.
• Managing multiple content projects simultaneously, ensuring that deadlines are met and objectives are achieved.
• Liaising with external agencies, freelancers, and other third-party vendors as necessary to produce high-quality content.
• Developing and managing an editorial calendar that aligns with business priorities and product launches.
• Fostering relationships with key stakeholders to enhance content effectiveness.
• Manage and analyse campaign measurement and metrics to assess the campaign performance.
• Input the team with the findings and insights from performance measurement for continuous improvements.

What are we looking for?

• Degree qualification in Marketing, Business, Politics or a related field;
• Minimum of 5 years of experience in content management, corporate communications, or a related role, preferably within a large multinational corporation;
• Strong understanding of content marketing principles and best practices;
• Experience in developing corporate or products PR campaigns through advertisement and media engagement;
• Experience and/or deep understanding of ways of working in end markets to support in-market campaign deployment;
• Excellent project management skills with the ability to handle multiple tasks and deadlines;
• Strong interpersonal and communication skills, with the ability to collaborate effectively with diverse teams;
• Knowledge of digital marketing strategies and relevant platforms such as websites and social media, and digital analytic tools.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility).
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.