Skip to main content
Search
Search Jobs

colleagues smiling

Customer Group Manager

London, United Kingdom

Contract Type Permanent
Career Level Experienced Professional
Functions Marketing
Salary Range Competitive salary
glassdoor logo
tomorrow can't wait logo
Why Marketing? Overview

Why Marketing?

We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.

Top employee 2025 logo

Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

Customer Group Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Global Travel Retail has an exciting opportunity for an Customer Group Manager in London - Chiswick.

As an Customer Group Manager, you will be at the forefront of setting dynamic account strategies, planning, negotiating, and implementing key initiatives that drive volume, market share growth, and profitability within your patch. You will align with the Global Travel Retail marketing strategy and guidelines, while leading, coaching, and motivating your team to support BAT’s transformative 'A Better Tomorrow' agenda.

Your key responsibilities will include 

  • Lead the Customer Group for North/East Europe & Africa with a team of 10 (Account Managers, Account Executives, Trade and Finance Executives)
  • Handle the achievement of responsible volumes & budget for coverage markets, lead overall customer group account strategy & work with account managers to develop specific account business plans, and lead strategic analysis of own and opposition key brand's performance, via reviewing sales, off-take, own, and opposition brands information.
  • Handle commercial agreement negotiations for all key customers and ensure BAT investments are applied in a balanced manner following governance and policies, and improve legitimate volume and value potential of BAT brands in travel retail channels (border shops, diplomatic outlets, ferries, airlines).
  • Explore all responsible growth opportunities in coverage markets with key focus on Global Drive Brands and Next Generation Products, and confer with customers and airport authorities to stay abreast of airport developments; evaluate potential opportunities and act to exploit these.
  • Recommend and establish engagement strategies and negotiation contact points for accounts under direct responsibility remit.
  • Lead, mentor, and empower direct reports. Demonstrate leadership in order to develop the team and getting them to display full responsibility for their roles in achieving business targets.
  • Drive understanding, two-way communication, and agreement of travel retail channel strategies with relevant internal business partners.
  • Collaborate closely with GTR cross functional team members to optimize business performance.
  • Develop & maintain relationships with end market top teams in order to ensure business alignment and drive potential commonalities.

What are we looking for? 

  • Strong marketing/sales experience in a managerial position, within an FMCG company
  • Strong background of large-scale customer management with major key accounts
  • Excellent knowledge of Route to Market and experience in route to market reviews is desirable
  • Demonstrated analytical, interpersonal, communication (oral and written), negotiation and planning skills
  • Solid understanding of all inter-related company functions including Supply Chain, Marketing Finance, IT, Customer Service, Legal, HR and the management of agencies.
  • Proven Business and Financial Acumen, and ability to successfully negotiate, influence and present at Senior Management Level (internally and externally)
  • Written and spoken proficiency in English.
  • Willingness to travel (up to 35% of FTE annually)

What we offer you? 

  • We offer a market leading annual performance bonus (subject to eligibility)
  • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
  • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and lead your development; your next chapter starts here.
  • You'll have access to online learning platforms and personalized growth programs to champion your leadership skills
  • We prioritise continuous improvement within a ground-breaking environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). 

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential. 

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

Apply Now

Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

We are bat pie chart
  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
Section 15 Placeholder Image

Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

Employee Image

“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to Omni-Channel Deployment where I deliver a seamless consumer experience by ensuring unified deployments across all touchpoints, including E&E, Retail, and Digital platforms.”

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

This section contain controls for the upcoming carousel.

Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

Personalised Jobs

You haven't viewed any jobs yet

You haven't saved any jobs yet.

Talent Community

Let's Stay in Touch

Make sure you see job opportunities when they become available. Just leave a few details below to stay up to date with jobs that suit you and your skills.

Interested InSearch by category, location or a combination of the two. Select the desired result and click "add". You can add as many search terms as desired.