BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Iberiahas an exciting opportunity for a Campaign Executivein Madrid
The job holder will be responsible for leading the campaign execution across omni-channel campaigns, leveraging insights, innovation, and cross-functional collaboration to drive impactful consumer experiences and competitive market presence.
Your key responsibilities will include:
- Deliver successful activation of the brands through the different omni channels campaigns planning and touchpoints: Retail activation touchpoints, Point of Sale Material, Digital platforms and BTL initiatives.
- Analyze and cross information with market and brand performance to get new insight for new initiatives and recommendations.
- Generate new solutions for Retail in order to be competitive, proactive and make a difference vs. the competition.
- Analyze competition and other industries activation to propose new activation tools or materials.
- Handle communication between Brand Marketing, Trade Marketing and Field Force to ensure excellence in execution.
- Full alignment with Category teams to ensure brand strategy is developed in Iberia markets.
- Ensure strong alignment with creative agencies.
- Ensure a Strong and good relation and communication with production agencies, suppliers and internal stakeholders to ensure excellence planning process and activation.
- Full control of campaign development from area alignment and agency brief to deployment on field.
- Monitor and control of the correct Marketing investment budget allocation per activation tool.
- Support in Campaign Planning Management Coordination
- Develop the Consumer Experience KPI framework and continuous tracking
What are we looking for?
- University Degree in Marketing, Business or similar
- Minimum 3-4 years of experience in marketing positions
- Fluent English and Spanish (spoken and written)
- High Knowledge of Microsoft office (Excel, PowerPoint, Word)
- Experience in digital marketing will be valuable
- Strong analytical skills
- High effective in planning and organization
- Acknowledged and proven leadership, proactivity, and ownership
- Acknowledged and proven oral and written communication skills
- Project Management Skills
- Ability to multitask and influence others
- Team player and Strong interpersonal skills
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
