Heating Product Category Brand Executive

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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

Your key responsibilities will include:

STRATEGY & PORTFOLIO

• Be responsible for Heating Product (HP) Category Cycle Plans execution, aligned to global portfolio pipeline; mainly focused in the Portuguese market. Support the Brand Manager to translate global plans into market ones.
• Be a real product expert and a true brand ambassador, acting as key point of contact for the local business needs related to HP category.
• Contribute to deliver Consumer & Commercial Strategy in Portugal, aligned with Area & global KPIs, working hand-to-hand with the Brand Manager.
• Strong analytical skills regarding consumer insights reading, own brand performance and competitors’ performance to be able to identify growth opportunities and recommend corrective actions when needed.
• Overview New Product Introduction (NPI) for HP category in Portugal (On-time in-full), supporting the team with product specifications, packaging briefing, legal/regulatory compliance alignments, and packaging artwork approvals. Participate in main NPI process meetings as supporting marketing point of contact.
• Understand & monitor commercial KPIs x-functionally (distribution, shipments, sales, digital, etc.) and be able to drive conclusions for the overall brand performance.

BRAND/ CAMPAIGN & COMMUNICATION

• Manage adaptation of Global campaigns to locally relevant brand communication approach based on comms strategy framework.
• Provide guidance to local consumer marketing teams on brand BAU Activation, Campaign & Touchpoints Activation in line with brand guidelines, Look & Feel, Brand Tone of Voice. Support them in market campaign deployment & share best practices amongst the different markets.
• Ensure brand guidelines compliance in all aspects of in-market deployment, in line with International Marketing Principles, Youth Access Prevention and local regulatory framework.

STAKEHOLDERS ENGAMEMENT

• Own a high record track in different stakeholders’ management; being responsible for end-market strategic management & coordination.
• Prepare presentations and reports for monthly Standard Operating Procedure (SOP) forums, Internal Stakeholders alignments, etc.
• Strong communication skills is required for this position.

OPERATIONAL & SYSTEMIC PROCESSES HANDLING

• Monitor budget and related category expenditure in ongoing basis throughout the year, ensuring accurate budget tracking of all initiatives.
• Manage Purchase Order creation, internal budget system upload.
• Manage Cycle plan actions and update product initiatives in internal platforms.

What are we looking for?

• Degree in Marketing, Business Administration, Economics, Finance, or similar business relevant area.
• Master’s degree would be a plus
• Fluency in English & Spanish, both written and spoken. Portuguese would be a plus.
• MS Office Tools - excellent knowledge
• Teamwork and drive to “make things happen”
• Ideally 3-4 years of relevant experience

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

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