Consumer Analytics Executive (Rewards Program)

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

The Digital Analytics Executive exists to provide company with continuous, objective, relevant information, analysis, and advice that allows the company to understand the consumers in depth to formulate brand and marketing strategy with a focus on drive to digital, Loyalty Rewards programs, digital consumer behaviour, data analysis & analytical insights.

The position plays a pivotal role for analytics tasks for the organization, including creating effective strategies to extract data and analyse it to derive actionable insights that enhance our understanding of consumer behaviour, measure engagement metrics, and drive personalized promotions, monitor key metrics, and implement analytics solutions for the products or services to shape up a compelling CRM strategy.

Your key responsibilities will include:

• Provide leadership on the analysis, consolidation, solutioning and recommendation related with consumer behavior, engagement and personalized offers program.
• Develop analytical approached to answer business questions and handle end-user reports with high-quality information, including actionable insights.
• Proactively mine data to build cross-platform analyses of consumer behavior.
• Build in-depth analyses of consumer interactions with digital platforms.
• Automate reports through data visualization tools, crafting impactful dashboards.
• Identify consumer segments and supervise their performance over time.
• Leverage the power of analytics to find opportunities that drive business growth and enable decision-making.
• Participate in the design and execution of experimental analyses to validate hypothesis related to consumer behavior.

What are we looking for?

•  3+ years of work experience in Analytics/Digital with partner management and project management background in a large scale organization.
• Shown experience as a Data Analyst Manager or similar role, with a focus on Consumer behavior analysis, Digital Analytics and Digital Marketing.
• SQL Sophisticated, Dashboarding knowledge: building, configurating & customizing for democratization of data to enable easy use and reading data (e.g. Power Bi, Tableau, etc.).
• Excellent English written, oral and presentation/communication skills is a must.
• Strong analytical thinking, problem-solving and attention to detail.
• Bachelor in Analytics/Digital Marketing (Master’s degree would be an added advantage).

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.