IDT Business Analyst

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Italia is seeking a talented and innovative IDT Business Analyst to join our Information & Digital Technology team based in Rome. This role is pivotal in enhancing our digital presence and driving customer engagement through Connected Apps, Ecommerce, and CRM technologies.

Your key responsibilities will include:

• Technological Roadmap: Propose and implement the technological roadmap to support the business strategy, in agreement with the IDT Marketing Technology Manager.
• Subject Matter Expertise: Provide expertise in D2C Digital Channels, including but not limited to eCommerce websites, CRM and Marketing Automation tools, mobile applications, loyalty programs, platform management •    Collaboration: Work closely with the Digital Marketing Department to ensure innovative multi-channel end-to-end strategies for the constantly evolving digital ecosystem.
• Data Analytics & Insights: Utilize data analytics and insights to drive digital marketing key performance metrics (e.g., acquisition, conversion).
• Digital Channel Development: Constantly strive to optimize systems to support new touchpoints to increase the reach of the digital channel, providing thought leadership and perspective for adoption where appropriate.
• Connected Apps: Develop and manage Connected Apps to enhance customer engagement and provide seamless digital experiences.
• Technology Partnerships: Identify and partner with the right technology suppliers and specialists to enhance digital marketing results.
• Budget Management: Plan, track, and report on the digital marketing budget aligned with the current planning and reporting structure.
• Compliance: Collaborate with BAT Legal teams to ensure digital initiatives meet required local legislations.

What are we looking for?

• Educational Background: Degree in Information Technology or related field or relevant equivalent experience.
•  Professional Experience: Between 3-4 years of experience in similar roles, with experience in designing and implementing direct-to-consumer marketing technology. 
• Project Management: Robust experience in project management, with experience delivering through Traditional & Agile frameworks (e.g., Scrum, Kanban, and waterfall). Professional certification in digital technologies (e.g., APIs, Cloud, etc.) and Agile Project Management (e.g., SCRUM, PMI, etc.) are considered a plus.
• Marketing Principles: Strong understanding of key marketing principles, with previous experience in consumer goods or retail industries preferred.
• Digital Technologies: Experience in eCommerce platforms (Magento, Shopify, Adobe Experience Manager; other Adobe suite tools are considered a plus), CRM and Marketing Automation tools (Salesforce, Hubspot), Data and analytics (PowerBI) and systems integration tools.
• Communication Skills: Strong communication and presentation skills, both written and verbal. Must be fluent in English and Italian, while other languages are considered a plus.
• Soft Skills: Experience in a complex and multicultural environment, must be able to manage time and priorities autonomously, be proactive and be able to manage different levels of stakeholders
• Others: Office suite (in particular Power Point and Excel); Figma, Canva and PowerApp experience is considered a plus

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.