BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Poland has an exciting opportunity for an AREA ECOMMERCE CRO & UX EXECUTIVE in Warsaw
We are looking for an UX-focused project executive to support our CE e-commerce business. This role is responsible for coordinating and delivering initiatives that improve the overall UX. While the role is grounded in UX and conversion rate optimization (CRO), the primary focus is on handling projects, aligning stakeholders, and ensuring smooth execution of improvements across our platforms. Working closely with local end-markets and the Area E-commerce team, you will help bring consumer-focused digital enhancements to life.
Your key responsibilities will include:
·Coordinate and deliver UX and CRO projects across CE e-commerce websites, ensuring alignment with business goals and timelines.
·Support the implementation of updates that improve the online journey — including website features, landing pages, and other touchpoints.
·Leverage data and insights to inform project priorities and support business cases for UX solutions
·Collaborate with internal stakeholders and external vendors to ensure successful rollouts of enhancements and tools.
·Contribute to testing and validation efforts (e.g., A/B testing), working with analytics teams to turn results into actionable improvements.
·Stay connected to industry trends in UX, bringing fresh ideas to improve site performance and consumer satisfaction.
·Cultivate collaboration between different markets and share standard processes with teams to drive ongoing improvement.
What are we looking for?
- Proven experience in handling digital or e-commerce projects, ideally with exposure to UX or website optimization.
- Strong coordination and partner leadership skills — able to bring different teams together to deliver high-quality outcomes.
- A good understanding of online consumer behavior and user-centric thinking.
- Interest in data-driven decision-making; experience with tools like GA4, Content Square, or Adobe Target is a plus but not required.
- Familiarity with A/B testing or other optimization methods is helpful but can be learned on the job.
- Proactive and curious mindset, with a passion for improving consumer experiences and a willingness to explore new digital opportunities.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
