BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Poland has an exciting opportunity for a Digital Data Analyst in Warsaw
As a Digital Data Analyst, you will perform research and analysis on our digital performance on our own channels.
Main focus on the analysis includes consumer and portfolio performance overviews.
The goal is to enhance brand awareness, attract more consumers to purchase via our own digital channels, to ensure increase in profitability and over-all portfolio performance.
The Digital analysts play a crucial role in leveraging data to drive effective digital marketing strategies which results in enhancing overall business performance.
Your key responsibilities will include:
Regular performance reporting by transforming raw data into valuable information from BAU activities enabling the team to make critical business choices by:
- Collecting, cleaning, and preparing data from various sources for statistical analysis.
- Interpreting statistical insights to provide actionable recommendations.
Deep Dive performance reporting and transforming raw data into valuable information from ad hoc activities, only being driven occasionally (new launch, special promo offers, etc) enabling the team to make critical business choices, by:
- Exploring, cleaning, and organizing data to tailor analysis for specific business questions.
- Interpreting insights to provide actionable recommendations for future directions and improvements.
Present in monthly and weekly meetings the digital performance alongside the Area and digital communities for the respective country market, and:
- Define meeting objectives, invite relevant key stakeholders, and address both unfinished and new business.
- Guide discussions to involve everyone and reach clear, actionable decisions.
Annual Digital SLA KPIs forecast for respective end market while:
- Use historical data and algorithms for forecasting, integrate market data, and assess risks to enhance accuracy.
- Communicate forecasts effectively, monitor performance, and adjust strategies as needed.
Innovation, knowledge enhancement and improvement by challenging the status quo and:
- Conceptualize and implement smarter reporting tools and dashboards, optimize data quality in Power BI & Salesforce, and improve BAT data strategy.
- Enhance Power BI & Salesforce through briefings, testing, and approval, while continuously optimizing and communicating improvements.
What are we looking for?
- At least 2 years of experience in data analytics
- Very strong analytical and interpretation skills à creativity to derive actions from data interpretation.
- Very strong technical understanding and knowledge of analytics tools (PowerBI, Salesforce, Adobe Target, etc)
- High pro-activity and communication skills to push projects forward with highest output and present in front of large audience.
- Independent working, flexibility, resilience, prioritization & time management.
- Ability to act on own initiative with a hands-on approach.
- High motivation to challenge and change the status quo à high pro-activity to push projects forward with highest output.
- Fluent in English.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
