BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Poland has an exciting opportunity for a MSE (Marketing Spend Effectiveness) in Warsaw
As a MSE executive, you will support Digital Performance and Analytics Manager to drive marketing spend effectiveness across the markets & categories supported by consumer insights, meaning close cooperation with insights team / category leads to convert consumer insights into commercial opportunities.
You will also strive for marketing spend effectiveness digitalization & automation and track route to profitability drivers for all New Categories.
In this role, you will be in strong collaboration with End market, Area Finance & Resource allocation Team and support with Mid-term & strategic projects delivery related to spend effectiveness.
Your key responsibilities will include:
- Support in evaluation of marketing spend across 10 markets (Germany, Poland, Switzerland, Austria, Czech, Hungary, Slovakia, Lithuania, Latvia, Estonia) and all product categories to help the business achieve strategic objectives in the short, medium, and longer term.
- Understand & analyse consumer insights for each market / category to find out based on its commercial opportunities.
- Support in marketing spend methodology development & execution key markets / key categories.
- Track route to profitability drivers for HP / Vapour.
- Pro-actively contribute to the development of new tools & reports, which help to simplify day to day activities & deliver commercial insights.
- Close collaboration with Area Resource allocation manager to ensure the delivery of MI/CI targets on a consolidated Area level.
- Act as a SPOC for category leads for global / regional business cases preparation.
- Ensure compliance with group guidelines
- Support financial planning, drive new developments and implementation of new tools.
- Act as key contact person to collaborate and engage with category leads.
- Ensure collaborative and result-driven working relationship with key local and area stakeholders and counterparts.
What are we looking for?
- 2-4 years of experience in finance or analytics positions
- Basic knowledge of insights interpretation.
- Knowledge on revenue generation, ROI, profitability, managing servicing levels, key pricing principles and margin.
- Strong technical skills (PowerPoint, Excel, Power BI) and ability to work with big data.
- Collaboration, negotiation skills.
- Effective communication and presentation skills.
- Ability to deliver end-to-end projects with tenacity and purpose.
- Resilient, flexible, and confident to work in a fast-paced, dynamic, and ambiguous environment.
- Proficient English required.
- Professional accountancy qualification (CA/ACCA/CIMA) will be a plus
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
