BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Poland has an exciting opportunity for an Area Digital Connectivity Manager in Warsaw
Central Europe (CE) Area Digital Connectivity Manager – plays a pivotal leadership role in driving BAT’s Connectivity Agenda across the Area, acting as the strategic bridge between the Global Connectivity Team and End Markets. This role is accountable for shaping, leading, and delivering the end-to-end Connectivity strategy in line with BAT’s Brand Consumer Experience vision, while directly leading and developing a high-performing team.
The Manager will lead the connectivity roadmap at Area level, ensuring effective localization and implementation of global initiatives, while actively identifying new opportunities to enhance consumer engagement through digital channels. The role ensures local market readiness, alignment, and integration, while fostering a culture of innovation, agility, and operational excellence.
Your key responsibilities will include:
- Strategic Leadership:
Own the Area Connectivity Agenda in alignment with global strategies. Translate global direction into locally relevant roadmaps and ensure cohesive execution across markets. - Team Management & Development:
Lead, mentor, and develop a cross-functional team of Connectivity Managers. Set clear priorities, build capabilities, and cultivate a culture of ownership and continuous improvement. - Stakeholder Engagement:
Serve as the principal point of contact between the Global Connectivity Team and Area leadership. Act as a thought partner to End Markets, facilitating alignment and integration of connectivity initiatives. - Program Delivery:
Oversee and drive the execution of key digital connectivity programs across the Area. Ensure quality delivery from ideation through pilot and full-scale rollout, with strong focus on scalability, performance, and consumer impact. - Performance Management:
Supervise and evaluate performance of ongoing initiatives using relevant KPIs and business metrics. Proactively identify areas for optimization and ensure robust reporting and governance. - Change Management:
Drive digital transformation by promoting adoption of new technologies and practices. Address local market challenges and enable smooth change processes. - Innovation & Best Practices:
Promote the use of innovative connectivity solutions. Identify and share standard methodologies across markets to improve digital maturity and business impact.
What are we looking for?
- 5+ years of confirmed experience in digital marketing, digital transformation, or technology-enabled consumer engagement
- Strong leadership experience, including handling cross-market or regional teams.
- Deep understanding of digital ecosystems, MarTech/AdTech platforms, and CRM/CX technologies.
- Excellent customer management and communication skills, with the ability to influence at all levels.
- Experience in handling complex, cross-functional programs in a matrix environment.
- Strategic thinker with hands-on execution attitude and a passion for innovation.
- Proficiency in English is required.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
