BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco is looking for a passionate, experienced and highly motivated Trade Marketing Support Executive to join our team in Dublin, Ireland.
ROLE PROFILE
GRADE: 33
JOB TITLE: Trade Marketing Support Executive
FUNCTION: Trade Marketing
SUB FUNCTION: Trade
CITY & COUNTRY : Dublin, Ireland
ROLE SUMMARY
What are the key objectives and expectations from this role?
To support the Trade Marketing function by coordinating B2B (Tetris) campaign activity, managing permanent POSM (“Trade Furniture”) assets, and providing structured data, planning, and operational support. The role also ensures continuity through trained backup coverage for the Trade Marketing Executive.
What is the direct impact of this role on the team or organization?
The job holder will:
- Coordinate all B2B (Tetris) campaign and Trade Furniture activities to align with the Trade Business Plan and ensure consistent in‑market execution.
- Manage day‑to‑day Trade operational workflows, including campaign readiness, issue triage, and Trade Furniture tracking.
- Act as trained backup support for the Trade Marketing Executive during absence or workload peaks.
Reports to | Trade Marketing Manager |
Number of Direct Reports | N/A |
Core Relationships | Internal -Trade, Marketing, SP&I, and other key internal partners |
Geographic Scope | Ireland EM |
Travel Required | N/A |
ACCOUNTABILITIES
Planning
- Align B2B (Tetris) campaign requirements with the annual Trade Business Plan and translate Trade Cycle objectives into clear campaign briefs and internal communications.
- Coordinate cross‑functionally to ensure campaign execution, Trade Furniture, and system requirements are clearly understood, scheduled, and delivered.
- Prepare and manage campaign content for the B2B website and field teams, ensuring consistency and timely availability.
- Support forecasting, planning, and lifecycle management for Trade Furniture placement, while maintaining the campaign calendar and Trade visibility roadmap.
- Provide planning and execution support as backup to the Trade Marketing Executive.
Operations
- Execute and maintain B2B (Tetris) campaigns, including content publishing, quality checks, tracking Trade Furniture placements and removals, and monitoring digital functionality.
- Coordinate and ensure internal alignment on Trade Cycle execution, promptly escalating any operational or campaign‑related issues to relevant stakeholders.
- Communicate campaign and operational updates to the Field Team to ensure flawless in‑store execution.
- Maintain and update internal trackers and systems with campaign status, asset changes, and reporting inputs.
- Identify, recommend, and support improvements across campaign execution, Trade Furniture processes, and overall B2B operations.
Backup – Trade Marketing Executive (Backup duties only)
- Support weekly Trade reporting, data checks, and performance summaries.
- Assist with cycle administration, surveys, data validation, and campaign build tasks.
- Support preparation/validation of data required for CRM, SAP, EPOS and reporting systems.
- Provide business‑side inputs or approvals required during system updates, campaign launches, or testing cycles.
Other
- Participate in UAT testing for Salesforce, Ivy, Anaplan and SAP→SF integrations from a business validationperspective.
- Raise, monitor and complete business‑driven Change Requests (CRs) for the Irish end market.
EXPERIENCE, SKILLS, KNOWLEDGE
ESSENTIAL
- Educated to degree level or with appropriate experience.
- Proficient with Microsoft Suite, Power BI, SAP, Salesforce.
- Approximately 2 years’ experience in FMCG.
- Strong communication, analytical and interpersonal skills.
- Eye for business and ability to work on own initiative.
Education / Qualifications
- Educated to degree level or with appropriate experience.
WHY JOIN BAT?
We’re one of the few companies globally recognized as a Global Top Employer by the Top Employers Institute, reflecting our commitment to outstanding employee conditions and experiences. With over 53,000 BAT colleagues across more than 180 markets, our people are at the heart of everything we do.
At BAT, we develop collaboration, inclusion, and partnership as the foundation of how we work. We are committed to creating an environment where everyone can thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio‑economic or professional background, perspectives, or thinking styles. We believe that diversity of thought and experience strengthens our organization and drives better business outcomes.
Our brands are sold in over 200 markets and manufactured in 44 factories across 42 countries, and we continue to invest in the future through newly established Tech Hubs, building specialized capabilities for innovation in four strategic locations.
We view career breaks not as obstacles, but as opportunities. Through our Global Returners Programme, we actively support professionals returning to work after extended breaks. Learn more about our culture and our award-winning employee experiencehere.
BAT is also proud to be a Disability Confident Employer, committed to providing reasonable adjustments throughout the recruitment process to help every candidate perform their best.
Our efforts are recognized externally, from being a diversity leader highlighted by the Financial Times and an International Women’s Day Best Practice winner, to receiving the SEAL Award as one of the 50 most sustainable companies.
Come bring your difference and discover what’s possible for you at BAT.
