BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT POLANDIS LOOKING FOR A SALESFORCE MARKETING CLOUD EMAIL SPECIALIST (REMOTE)
SENIORITY LEVEL: Experienced Professional
FUNCTION: Marketing
LOCATION: Warsaw, Poland
BENEFITS:
- Private Medical Subscription and Life Insurance
- Fitness, Wellness and Mental Health benefits
- Learning & Development programs
- Holidays with family
- Hybrid work environment
- Option to work remotely in Poland
- Christmas Gift/Bonus
- Annual performance bonus
ROLE POSITIONING AND OBJECTIVES
As a Salesforce Marketing Cloud Email Specialist you will play a pivotal role in ensuring the seamless execution of CRM & Consumer Care initiatives across our markets. You will work within the Global Business Solutions - Consumer Experience Digital Operations team, collaborating closely with the Digital & Omnichannel Area function to enhance consumer engagement and satisfaction.
You will be responsible for the day-to-day deployment and operational execution of CRM & Consumer Care activities, ensuring that all initiatives are delivered successfully, on time, and in compliance with company standards.
WHAT YOU WILL BE ACCOUNTABLE FOR
- Drive Operational Excellence – Execute and oversee the smooth end-to-end deployment of CRM campaigns - from creation and personalization, to scheduling and delivery.
- Enhance Consumer Experience – Develop and execute automated consumer journeys to drive engagement as well as creating audience segments based on target audience data and behaviours. This will include workflow creation (email, SMS, surveys, customer care task creation) for different purposes (hyper care, onboarding, abandoned cart).
- Deliver Data-Driven Insights – Utilize digital performance data to optimize CRM activation strategies, ensuring best-in-class consumer engagement. This will include generating reports, analysing data, identifying trends and suggesting improvements for email campaigns.
- Collaborate & Influence – Work cross-functionally with Brand, Commercial, Consumer Experience and IDT teams, along with agency partners, to drive business growth and consumer satisfaction.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Mandatory working experience managing CRM campaign operations in Salesforce Marketing Cloud including email content uploads, scheduling and deployment, within a B2C/ Digital Marketing context.
- Ability to work independently, to prioritize workload and take ownership of projects.
- Strong analytical and problem-solving skills. Adept with reporting against CRM KPIs and key parameters.
- Good communication skills & command of the English language.
- Salesforce Marketing Cloud Email Specialist Certification will be an advantage.
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference! #LI-RN1
