Senior Manager HR - People & Culture

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

The Senior Manager of People & Culture is responsible for designing and executing the organization’s employee listening strategy and internal employer branding efforts to strengthen engagement, culture, and performance. This role translates employee insights into actionable strategies that enhance the day-to-day employee experience and reinforce a compelling, authentic employer brand from the inside out. By partnering closely with leaders, HR partners, and communications teams, the role ensures employee voice informs decisions, culture priorities are clearly articulated, and employees understand how their work connects to purpose, values, and business outcomes.

The Senior Manager leads the end-to-end employee listening ecosystem including surveys, pulse checks, focus groups, and feedback platforms, while driving accountability for action and measurable improvement. Additionally, the role shapes and activates internal employer branding strategies that bring the employee value proposition to life, reinforce cultural norms, and increase pride, belonging, and advocacy across the enterprise.

Your key responsibilities will include:

• Design and lead employee listening strategy, including engagement surveys, pulse checks, focus groups, and ongoing feedback channels.
• Translate employee feedback into clear, prioritized insights and recommendations that inform talent, culture, and business decisions.
• Establish governance and accountability for action planning, ensuring leaders own follow-through and measurable improvement.
• Partner with HRBPs and leaders to interpret results, identify root causes, and embed feedback into continuous performance and culture practices.
• Track trends, benchmarks, and key experience metrics to assess progress and impact over time.
• Internal Employer Branding & Culture Activation
• Develop and execute the internal employer branding strategy that brings the employee value proposition (EVP) and culture to life.
• Shape consistent, authentic messaging that reinforces purpose, values, and desired behaviors across the employee lifecycle. Ensure internal branding efforts reflect employee voice and are informed by listening insights.
• Partner with Internal Communications, Talent, and Culture teams to deliver integrated campaigns, storytelling, and engagement moments.
• Serve as a thought partner on engagement, culture, and change initiatives.
• Enable leaders with tools, insights, and guidance to effectively respond to employee feedback and lead culture-forward teams.
• Influence stakeholders to adopt data-driven, employee-centered approaches to decision-making.
• Measure and report on the effectiveness of listening and branding initiatives, linking outcomes to engagement, retention, and performance.

What are we looking for? 

• 5+ years of HR, employee engagement, internal communications, organizational development or related experience.
• Bachelor’s degree in Human Resources, Business, Communications, Psychology, Sociology or related field required; advanced degree or HR certification is a plus
• Experience coordinating or supporting engagement, culture, inclusion or employee experience programs in a large-scale environment.
• Demonstrated experience managing projects or workstreams, including timelines, stakeholders and communications.
• Exposure to HR systems, survey platforms and collaboration tools (e.g., MS Office, collaboration suites) preferred.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atwppgeneral@RJRT.com.

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