Sr Integrated Marketing VELO Brand Manager

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

Your key responsibilities will include:

•  Deliver a purposeful & integrated omnichannel brand experience across all touchpoints, online and offline – to meet the consumer growth agenda (CDF, equity etc)
• Partner with the insights team to define key consumer segments- clear role and goal (e.g. Modern Oral users, cigarette & vapor users considering Modern Oral, Loyalty amongst current franchise)
• Lead an integrated brand experience:
• Define Velo’s Omni-channel marketing strategy to accelerate consumer growth metrics
• Advocate for the advancement of cross-channel collaboration
• Steward for the Modern Oral Go-to-Market team, Consumer Experience Team (Activation, Digital, Rewards, Partnerships) and Velo brand equity development team to develop marketing strategies and creative assets aligned to:
• Target consumer segments’ needs, moments and journey
• Role of touchpoints, formats, marketing levers
• Communication hierarchy and goals
• Creative asset development to maximise impact of touchpoints
• Spend effectiveness and impact; leverage data, insights and performance
• Connect and ensure seamless integration across all marketing activities (NPI, campaign, films, OOH, events, partnership etc) to ensure it meets the consumer segment goal & cohesive brand delivery
• Keep a pulse on campaign execution, innovation and technology trends while also guiding the development of world-class marketing capabilities e.g. new media/ touchpoints
• Identify efficiencies in production workflow, campaign execution, and creative improvements
• Support the build of prioritization roadmap & gap-identification for digital initiatives
• Develop consumer journey- marketing activity cycle plan and calendar, making sure all project/campaign elements deliver to the overarching brand cycle plan
• Lead and develop a G34 Brand Marketing Lead Manager (Digital & Rewards)
• Comprehensive implementation and project management of marketing campaigns across all digital marketing programs and channels: (web sites, landing pages, email marketing campaigns, SEO, social media, mobile solutions, e-commerce etc.)
• Ensure compliance guidelines are followed, and new initiatives are vetted through internal LEX and regulatory stakeholders for all digital marketing programs/projects. Additionally, ensuring that it meets our Responsible Marketing Standards/ Framework
• Foster a culture of innovation, collaboration and driving accountability as brand lead across key stakeholders & multiple functions- internally and externally.
• Help G36 Manager succeed by supporting areas such as cross functional collaboration, Velo team meetings and other leadership meetings narrative prep as well as creating a cohesive and positive innovation team culture.

What are we looking for?

• 5+ years working in related fields such as Brand Marketing, Integrated/ Digital/ Growth Marketing and Consumer Experience.
• Demonstrated track record of successful, innovative problem solving and leadership that resulted in market share gains and/or business improvement.
• Proven ability to build strong relationships and lead and motivate a cross-functional team to achieve superior performance.
• Proven ability to analyze data to synthesize information into business & brand storytelling to influence the sell-in of strategic initiatives and/or projects.
• Highly effective communication skills, with demonstrated ability to articulate strategic thinking and influence stakeholder understanding and buy in.
• Ability to evaluate the consumer journey and experience across multiple channels and touchpoints.
• Exceptional business acumen, with the ability to understand commercial, operational, and financial priorities of the business and align initiatives and resources to the areas of greatest impact.
• Bachelor’s Degree Required – marketing and brand/ product development specialization is a plus.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Great Place to Work Certified
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atTalentAcquisition@RJRT.com.