BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
Role profile
JOB TITLE: Territory Manager - flexible location
FUNCTION: Sales
SUB FUNCTION: Sales
CITY & COUNTRY: UK nationwide (Field Based)
Role summary
What makes this opportunity outstanding?
Join BAT as a Territory Manager in London, influencing market trends and brand growth.
Responsibilities
- Own and run a newly formed geographical territory for all Independent and Symbol stores selling nicotine products.
- Implement Trade and Brand Marketing activities and programs (Distribution, Display & Dialogue) within the assigned territory, ensuring excellence in execution.
- Adhere closely to cycle plan activities with a focus on distribution, display, and dialogue to drive brand growth.
- Independently plan daily/weekly/monthly cycle visits to conduct commercial visits and ensure regular coverage of the territory.
- Monitor competition visibility, find opportunities, and negotiate to secure visibility and support or deploy visibility plans (Backwalls, counter-top units, etc.).
- Maintain appropriate stock levels for each BAT reference at points of sale. Align product displays with company planograms and specifications.
- Handle customer orders and achieve set objectives using tools and merchandising provided by the company.
- Identify growth opportunities in the territory beyond covered outlets and complete business development strategies.
- Complete the Trade Coverage Plan to ensure that the agreed coverage and call frequency align with the itinerary and guidelines provided by the Area Sales Manager.
- Establish close engagement with key business partners to gain high levels of trade support and dedication.
- Improve understanding of the trading environment in collaboration with retailers and staff.
- Ensure customer education on all digital and non-digital tools available to ensure the accurate execution of business activities/procedures required.
- Complete internal reports for expenses such as gas, parking tickets, and vehicle stock, following BAT procedures.
- Ensure compliance with laws and regulations related to environmental protection, safety at work, fire protection, and internal Environmental, Health, and Safety (EHS) standards and procedures of the BAT group.
- Maintain accurate and updated databases of outlets, ensuring ownership and accuracy of information.
- Connect daily with central teams to transfer information to the company's systems and retrieve important updates.
- Increase prioritisation of resources for SOM growth, including Point of Sale Materials (POSM), understanding the company's investment in the territory.
- Be flexible in implementing activities: accept and lead change in a continuously evolving business context.
- Identify new opportunities and seize all opportunities to increase the business of one's own area from a Multicategory perspective beyond communicated cycle activities.
Experience, skills, knowledge
- Approximately 1/2 years’ experience in trade marketing or sales department.
- Proven interpersonal and communication skills.
- Outstanding negotiation skills and objection handling.
- Full product knowledge and understanding of distribution dynamics.
- Excellent time and stress management.
- Ability to work in teams and manage human and professional relationships, both within the Sales Representative team and with clients and external parties.
- Availability to travel extensively within the territory.
- Good transactional and business English language skills.
- Basic IT skills.
At BAT, contribute to A Better Tomorrow™ by helping to Build a Smokeless World.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
