Junior Brand Manager (traditional segment)

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

BAT Romania is looking for multiple Junior Brand Managers to join the Brand Management traditional segment teams, in Bucharest.

As a Junior Brand Manager based in BAT Romania, you’ll be responsible to support the Brand Manager in the development of new and existing brand propositions, from defining consumer relevant positioning to planning and implementing supporting activities.

You’ll lead given brand projects, ensuring the execution is within brief, and drive fact-based decision making through the provision of market analysis and reports with clear recommendations for action. You’ll need to be a strong self-starter, be willing to take ownership and enjoy getting things done in a pressured environment. Substantial coaching, on-the-job and functional training will be provided as part of a clearly defined development plan with tasks being assigned in line with your competence and development needs.

Reports to: Brand Manager

Your key responsibilities will include:

• Alignment of various BAT partners (from agencies to Operations and Trade Marketing) to ensure brand objectives and activities are implemented with the required quality and adjusted to meet agreed cost & timescales
• Preparation of engagement programs and cycle plan activities to ensure brand strategies are effectively implemented and evaluated at field level
• Application of brand insights and understanding to consumer dialogue in order to differentiate marketing activities and optimise brand effectiveness
• Analyse and report market research intelligence to estimate brand performance or issues and provide sound data-based recommendations with required actions
• Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan

Can this be your future role?

• Do you have a strong passion for taking brands to the next level?
• Do you have a high consumer and data acumen?
• Do you enjoy leading projects with partners from different cultures?

What are we looking for?

• 2-3 years of previous experience in brand management; experience in a FMCG company is nice to have
• Strong sense of ownership and accountability
• High attention to detail and good presentation skills
• Capable to lead and influence different internal and external partners
• Strong analytical skills and data-driven mindset
• Ability to make things happen (proactive, dynamic, flexible, pragmatic)
• Ability to develop relevant and effective in-store communication and promotions and coordinate third party suppliers to positively influence consumer buying behaviour
• Commercial approach to all activities
• Project management skills are nice to have
• Fluent English & Romanian (oral and written)
• Computer proficiency (Word, Excel, PowerPoint)

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.