BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
BAT TURKEYIS LOOKING FOR A RESEARCH AND INSIGHTS EXECUTIVE
SENIORITY LEVEL: Experienced Professional
FUNCTION: Marketing
LOCATION: Istanbul - Turkey
WHAT YOU WILL BE ACCOUNTABLE FOR
- Support in conducting market research in line with Global and Regional agenda by ensuring that research Agencies develop an appropriate, cost effective and high-quality content
- Support the development of in-market consumer, customer and competitor insights by developing and maintaining comprehensive competitive analysis.
- Support the delivery of the Insights Learning Review to feed global strategy deep dives
- Support Insights & Research manager in delivering robust research projects to deliver consumer centric, impactful and forward-looking insights
- Support Manager in providing insights to understand consumer behaviour, perceptions and needs in relation to the product landscape, to drive the development of differentiated offers into our portfolio.
- Support development and delivery of End Market Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity
- Support in managing all research projects in line with Global and Regional agenda and effectively integrating them into the management information system
- Control, analyse, interpret and report research projects following guidelines, within time and budget
- Ensure effective relations within the SP&I team and cross functional networking to develop effective and integrated insights
- Support research projects delivery through good relationships with external research Agencies.
- Continuously improve the quality of research tools and processes within the function to support the delivery of consumer centric insights
CAN THIS BE YOUR FUTURE ROLE?
- Are you an upbeat professional with a passion for research and a strong set of analytical skills looking for a new challenge?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- 2 to maximum 5 years of experience in Marketing & consumer research & insight is a must
- Good knowledge of MS Office package with a focus on Excel and PowerPoint
- Strong analytical focus to be able to identify the right information source to gather information
- Display leadership qualities
- High integrity and honesty
- Good communication skills
- Fluent in both spoken and written English
- Consumer marketing experience is a plus
BENEFICIAL
- Competitive salary& annual bonus
- Lunch at office canteen
- Health and life insurance
- Diverse and open team, engaging spirit
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.