Job Details

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

What are the key objectives and expectations from this role?  

The planning role is crucial to the success of accurate forecasting across a dynamic new categories industry in the UK. The monitoring and reporting of marketing initiatives, industry evolution, market share & volume in a timely and accurate manner will be at the forefront of the responsibilities within this position, whilst striving for simplification of processes to improve demand forecasting accuracy.

What is the direct impact of this role on the team or organization?

Demand planning is a central function for the UK market, reporting to Western Europe Planning within the Revenue Growth Management area. Our responsibilities are to execute a robust marketing planning process, from understanding market initiatives to determining volume forecasts and identifying risks and opportunities along the way. We deliver high quality and accurate reporting for the Western Europe area, representing UK as an intelligence hub for the Area leadership team, brand marketing functions and end market commercial teams.

Your key responsibilities will include:

• Collaborating closely with commercial functions to understand marketing initiatives to determine volume growth opportunities
• Development of high-quality bottom up forecasts within new categories, covering industry trends, BAT share performance, marketing initiatives, price drivers and more (24 month horizon)
• Clear articulation of assumptions which stand behind forecast and on-going tracking of actuals performance target level
• Constant improvement of forecast accuracy, which drives mitigation of write offs and out of stocks reduction
• Actively participating in monthly sales planning process via bringing BAT sales forecast and performance overview to Demand Review Meeting and Sales & Operation Planning Meeting
• Run pre-alignment and follow-up sessions with cross-functions (Trade, Brand, Activation and SupplyChain) to ensure the forecast captures most accurate understanding of trends and BAT marketing efforts
• Keeping leadership team well-informed on performance levels vs set targets via accurate and on time regular reporting, in and above market
• Maintaining the organisation of information worksheets and documents
• Utilizing Kinaxis platform to drive efficiencies in the forecasting process

What are we looking for?

• University Degree
• Strong Demand Forecasting or Business Planning experience ideally in a commercial setting (e.g. sales or marketing)

• Proficient in the Microsoft Office Suite (Notably Excel & PowerPoint)
• Experience with Kinaxis, BI, Powerbi, Nielsen or similar
• Strong communication and presentation skills, with a capability of building compelling narratives supported by facts and figures, to a wide variety of stakeholders
• Able to prioritize tasks, managing workload and working under pressure

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.