Job Details
Consumer Experiance Strategy and Senior Planning Manager
London, England Apply Now.
BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American TobaccoUK has an exciting opportunity for a Consumer Experience Strategy & Planning Manager, in Chiswick, London
FUNCTION: Marketing
LOCATION: Chiswick, London
This is an evergreen requisition, meaning that we do not have a position available at the moment, however please apply and you will be contacted as soon as the position becomes available if your application is suitable.
ROLE POSITIONING AND OBJECTIVES
The Consumer Experience Strategy & Planning Senior Manager is responsible for the development & delivery of marketing communication strategy maximising consumer reach, and conversion and revenue from omnichannels across categories and end markets. Responsibilities will also include:
Your key responsibilities will include:
- Defining monocategory or multicategory communication cycle plans in line with brand growth priorities and aligning and calibrating CX needs ensuring the efficiency of the 360 consumer experience journey.
- Executing brand articulation into communication strategy and translating Brand Health metrics & CDF into communication objectives & priorities.
- Implementing Consumer Insights & QIR take-aways into communication plans.
- Leading the adaptation of global CCG’s & delivering touchpoint packages by cycle and by market for a specific / all categories.
- Leading Campaign development (for local needs not catered in Global CCGs).
- Delivering omnichannel mono/ multicategory guidelines ensuring synergy across touchpoints development via a standardizing and centralising approach: messaging strategy / 121 / POSM / etc.
- Closely collaborating with the digital content development team.
- Delivering and tracking KPIs and translating them into action plan proposals.
- Actively managing and building relationships with external Agencies.
- Managing budgets.
- Managing and Developing the team.
What are we looking for?
- Extensive Professional experience working with Brands / CX EM Experience.
- Resilience and adaptability, with an ability to work in a fast-paced highly regulated environment.
- Proven experience working in a highly regulated FMCG industry.
- Previous line management experience including managing managers within a broader team.
- Effective stakeholder management – experience working with and managing multiple stakeholders (internal and external).
- Engaging and inspiring approach to work, providing direction, focus to drive people for results. Commercially engaging stakeholders proactively in a consumer- centric manner.
- Embraces change: enjoys working in a constantly evolving environment.
- Has a growth mind-set: relentless in the pursuit of growth and perfectionism.
- Experience working with Trade and Insights.
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
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