Job Details

BAT is evolving at pace into a global multi-category business.  We are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

We are seeking a driven and motivated Digital Data Analyst Intern to optimize the conversion rate of the various website of the group based on the performance analysis of the different touchpoint, promotions and provide digital business recommendations. The ideal candidate will be in charge of ecommerce reporting, analyses, and predict the digital performance and be the owner of monitoring tools, data collect/ analysis and ecommerce forecast.

Your key responsibilities will include:

• Define the most suitable eCommerce KPIs & PIs per channel to optime the different source of traffic aligned with the digital team;
• Manage and optimize the digital performance dashboards with many stakeholders: Web Analytics, Social Listening, CRM, ecommerce, etc.
• Set-up daily/weekly/monthly business reports for the digital team/marketing director and General Manager;
• Manage digital consumer journey analysis which impact sales results and monitor the promotion impact on the business;
• Make data more actionable for the digital & brand team to draw learnings è find insights to feed brand strategies.

What are we looking for?

• A good knowledge of digital channel strategies (and their specificities; KPIs, tools and attribution models);
• A good data driven mindset: strong capability to make the data actionable with business recommendations as you are going to be part of the digital transformation of the company;
• Some basics on SQL knowledge;
• Advanced English level, French desirable;
• BAc+4, Bac+5 in Business School or School engineering.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.