BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
- Develop and implement a Regional Trade Marketing and Distribution Plan in line with brand strategy and the needs of trade which meets the objectives of the National Trade Marketing and Distribution plan.
- Manage and monitor Accounts Receivables and cash collection process in the region through effective control mechanisms.
- Foster and ensure an environment and culture where BAT guiding principles are understood and visibly implemented.
- Manage and monitor effective use of regional budgets and ensure all transactions are in line with company policies.
- Develop and lead an efficient and effective regional trade marketing and distribution team through on-the-job training, motivation and staff development in order that trade marketing and distribution representation is superior to the competition and to other FMCG companies.
- Manage key regional trade customers through the development and implementation of account strategies and plans through regular communication with the account team to maximize volume and share performance.
- Develop and maintain effective business and working relationships with trade customers through planned trade coverage to maximize volume, share performance, support and loyalty
- Ensure effective distribution of company brands within the region to ensure the maximization of availability and minimization of out of stock in line with brand strategies and the needs of the market by trade channel and outlet type.
- Effective implementation of national cycle plans and trade programs with optimum use of resources and materials throughout the region by gaining the active support of the trade.
- Achieving highest in-store visibility and sales performance for the key strategic brands throughout the region by gaining active support of the trade.
- Ensure efficient use of Retail Classification System information for trade coverage by trade marketing and distribution representatives and for implementation of Regional Trade Marketing and Distribution plans for business development.
- Support the development of the Distributors and Wholesalers to meet the Company’s key objectives through imparting international quality training program and development of business processes.
- Keep area managers, trade marketing representatives and distribution field force fully informed at all times of objectives, progress and future action plans in order that effective planning and in-market activities can be implemented.
- Provide trade marketing and distribution information and reports on performance and accounts to ensure that the Head of trade, Business Development Manager and the brand marketing team are fully always informed.
- Manage the financial accounts, assets and regional trade marketing and distribution budget for the region to ensure that resources are secured and used in the most efficient and effective manner possible.
- Implement, pioneer and customize BAT recommended TM&D best practice tools and policies within the region to enhance people development and operational execution
EXPERIENCE, SKILLS, KNOWLEDGE
ESSENTIAL
- At least four years of experience in a similar position in a reputable and progressive FMCG company
- Bachelor’s degree or equivalent
- Extensive knowledge about distribution
- Proven experience in managing/leading people
- Effective communication skills in both English and French
- Effective negotiation skills
- Effective influencing skills
- Effective planning skills
- Good leadership and coaching skills
- Sound IT skills (Windows, Excel, and Power Point etc.)
- In regular situation with military service
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
