BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
In a scenario of increasing pressure on the profit pool, driven by excise, clear value-adding plans with regards to trade investment (ROI) & margin optimization are crucial to deliver growth in the market.
The KAM will provide support, guidelines, best practices, and leadership to ensure full endorsement of the plans for Netherlands. Hence, effective collaboration with the other departments within Netherlands is critical for the job holders’ success.
Your key responsibilities will include:
- Recommend and implement key account strategies aligned with the company’s operational plan to drive volume, profit, and market share.
- Evaluate and execute trade activities in key accounts, ensuring KPIs and profitability targets are achieved.
- Analyze performance of BAT and competitors to improve trade effectiveness and identify key business opportunities and challenges.
- Develop long-term key account plans by understanding customer decision-making processes, strategies, and growth plans.
- Propose and execute operational changes to optimize key account activity outcomes.
- Manage key account budgets efficiently, addressing variances and ensuring effective marketing spend prioritization.
- Lead, coach, and develop direct reports while contributing to strategic planning and capability building for key accounts.
- Collaborate with internal and external stakeholders to gather insights, share best practices, and drive innovation in trade activities.
What are we looking for?
- University degree or equivalent professional experience; FMCG background is a plus.
- Over 5 years of trade marketing and key account management experience.
- Proven people management skills with strong leadership and coaching abilities.
- Deep trade expertise, strong segment insights, and excellent negotiation skills.
- Strategic thinker with a solid understanding of long-term business priorities.
- Excellent communication, professionalism, and ability to handle confidential matters.
- Fluent in English and Dutch (native or equivalent proficiency).
- Proficient in Microsoft Office tools (Word, PowerPoint, Excel).
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
