BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Greecehas an exciting opportunity for a Digital Commerce Managerin Athens.
As the eCommerce Digital Activation Executive for the cluster of Greece, Malta, Cyprus and Israel (GMCI) in British American Tobacco, you will be responsible for managing, optimizing, and executing ecommerce platforms and online consumer activations across all New Categories for our cluster, with focus in Greece. Your purpose is to support our own online stores’ operations to drive sales growth, enhance consumer experience, and improve brand presence across multiple e-commerce platforms (owned & 3rd party). This role requires a mix of strategic, technical, and creative skills to ensure efficient day-to-day online store operations, develop marketing initiatives, and ensure consumer satisfaction. The role reports to the Digital Activation Manager of GMCI cluster.
Your key responsibilities will include:
- Build strong understanding of brand/category priorities, business objectives, consumer needs, market trends, and digital opportunities across GMCI.
- Support the digital and omnichannel agenda by identifying capabilities, best practices, and emerging e-commerce technologies that can enhance brand performance.
- Handle GMCI e-commerce platforms and day-to-day online store operations, including owned channels and 3rd party e-retailers, ensuring smooth execution within budget.
- Develop and implement commercial promotional plans, campaigns, sales events, and product launches to drive traffic, conversion, retention, sales revenue, and consumer satisfaction.
- Monitor e-commerce performance, sales reporting, stock availability, and important metrics to identify growth opportunities and recommend data-driven improvements across the consumer journey.
- Lead the implementation of platform improvements and new functionalities based on performance insights, user feedback, and business needs, including checkout, payment, and fulfilment flows.
- Coordinate CRM campaigns, loyalty initiatives, personalized customer journeys, and retention activities to increase engagement, repeat purchases, and customer lifetime value.
- Collaborate with GMCI, Western Europe Digital and Consumer Technology teams, and agency partners to ensure compliant, locally relevant deployment aligned with area guidelines and group standards.
What are we looking for?
- University degree in Business, Marketing, Digital Marketing, eCommerce, or a related field; postgraduate studies are considered a plus.
- Minimum 4 years of commercial experience in a globally matrixed environment.
- Hands-on experience with digital platforms, e-commerce operations, and online channel strategy, with a consistent record of driving sales delivery.
- Experience with CRM and eCommerce platforms such as Shopify+ will be considered a plus.
- Knowledge of web analytics tools, SEO procedures, MS Office, and Power BI will be considered advantageous.
- Strong cross-functional project management, communication, and presentation skills.
- Creative thinking, strong analytical skills, and a commercial omnichannel perspective, with the ability to connect offline and online consumer journeys.
- Fluency in Greek and English is required.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
