BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
ROLE PROFILE
GRADE: 35
JOB TITLE: Cross Category Insights Manager, SSA
FUNCTION: Marketing
SUB FUNCTION: Insights & Foresights
CITY & COUNTRY: South Africa
ROLE SUMMARY
What are the key objectives and expectations from this role?
Drive and lead a strong multicategory Insights and Foresights, to improve consumer understanding and identify actionable opportunities to support the strategic and commercial agendas for SSA.
ACCOUNTABILITIES
• Lead the function’s strategy for generating consumer & market insights/foresights, being the “voice of the consumer” to support the strategic & operational decision making.
• Deliver Quarterly Narrative on Cross Category Performance: Conversion Metrics, Consumers, Usage & Consumption, along with insights on Consumer Growth drivers for the Nicotine Categories and key markets (combining different sources – supported by GBS team on both consumer and retail data)
• Lead the industry glidepath view for SSA twice a year, with the support of FMC Insights and NC Insights team, alongside with GBS team which will be accountable for the tracking.
• Deliver actionable Foresights on Key Cross Category Global Themes (e.g., Total Nicotine Glidepath, Poly-usage, Consumer Journeys and Moments).
• Lead the Multi-category studies for SA, NIG and KY: Incidence and Segmentation with agency support.
• Support on building digital capabilities and integrating data analytics to achieve measurable, efficient, and agile ways of looking at insights and data through GBS partnership.
• Handle internal relationships with Category Team, Finance, IT, key EMs and externally with research/Data Agencies to ensure projects execution and delivery OTIF.
• Support to drive simplification for a successful agile environment.
• Transform marketing culture through flexible methods of working.
EXPERIENCE, SKILLS, KNOWLEDGE
ESSENTIAL
• Bachelor’s / Master’s degree or equivalent experience in Marketing or Business Administration, with proven experience in Market Research, Statistics, or related field
• Consistent track record in consumer marketing and business transformation.
• Expertise in Consumer Research Methodologies – Applications & Limitations and familiarity with Research tools and platforms.
• Strong analytical skills with the ability to define the consumer journey and leverage on data & Insights to develop strategy/decisions
• Strong ability with marketing strategy development backed up by insights and foresights
• Solid understanding of consumer behaviour, market dynamics, and portfolio strategy
• Ability to connect consumer, cultural, and market trends to business opportunities.
• High skilled on communication & storytelling: able to translate complex data into simple, compelling narratives
• Strong communicator with ability to flex style and having good presentation & engagement skills with the ability to lead strategic discussions with cross functional team
• Capable of driving and agenda involving multiple points of interaction & collaborators
• Able to accept challenging situation and good in problem solving through people
• Ability to manage agency relationship
• Strong budgeting and commercial competence.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
