External Engagement Manager (m/f/d)

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

ROLE SUMMARY

As an External Engagement Manager, you will support Germany's regulatory engagement strategy across product, excise, and sustainability topics. You will monitor regulatory developments, provide actionable insights, manage selected regulatory topics, and help ensure the business remains prepared for regulatory change. Working closely with internal teams and external stakeholders, you will contribute to advocacy efforts, support compliance, and help protect market access.

Your key responsibilities will include:

• Monitor and analyse German and EU regulatory developments and communicate business impacts.
• Support regulatory engagement and advocacy activities with regulators, policymakers, and industry associations.
• Manage assigned regulatory topics and coordinate cross-functional input.
• Prepare clear and evidence-based regulatory submissions, briefings, and consultation responses.
• Support business readiness for upcoming regulatory changes.
• Track legislative developments, risks, opportunities, and key regulatory timelines.
• Build strong relationships with external stakeholders and industry partners.
• Maintain accurate regulatory records and support compliance activities.

What are we looking for?

• 4–6 years of experience in Regulatory Affairs, Public Policy, External Affairs, or a similar role within a regulated industry.
• Experience analysing regulations, policy developments, or scientific information.
• Proven ability to coordinate cross-functional projects and manage multiple stakeholders.
• Strong analytical skills with the ability to translate complex information into business recommendations.
• Excellent communication, stakeholder management, and organizational skills.
• Degree in Public Policy, Law, Regulatory Affairs, Environmental Science, Chemistry, International Relations, or a related field.
• Proactive, collaborative, and able to manage multiple priorities in a fast-paced environment.

What we offer you?

• A range of attractive benefits such as full subsidy of the ‘Deutschland-Ticket’, discounts with fitness centres and Corporate Benefits, diverse online and offline training and development opportunities to nurture your functional & leadership development, and so much more.
• The possibility to flexibly shape your working hours– remotely or at the office.
• Probably one of the best offices in Hamburg’s city centre with a breathtaking Alster view, providing a state-of-the-art working environment and a dedicated Oasis area to switch off and celebrate successes together in regular after works and office parties.
• The opportunity to shape the transformation of an entire industry, we prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. Find out more by visiting our Hamburg career page.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. Collaboration, inclusion, and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.