BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
BAT Malaysia is looking for a Campaign Planning Executive.
The Campaign Planning Executive is required to support the management, development and execution of all Brand Building campaigns across the top global travel retail locations with the ambition of supporting GTR’s strategic role of Accelerator to a Smokeless World.
ROLE POSITIONING AND OBJECTIVES
Market/Region: Global Travel Retail
Report to : Campaign Planning Manager
Operational/Professional/Business
- Orchestrate the development of campaigns between Trade, Activation & Brands for maximum impact for key missile.
- Ensure clear line of sight objectives meeting company Focus & SLA.
- Amplify New Category “Smokeless World” vision to Duty Free industries collaborators via integrated 360 campaign with other planned Trade and Brand activities in the ‘overall’ cycle plan.
- Provide clear brief to agency, brand, external engagement team to guide the creative process for the implementation of campaigns of key missiles and deliver to market publication.
- Systematically monitor and understand actual market experience & trends to find opportunities.
- Study & Develop insights to drive effectiveness of various trade marketing activities as well as coming up with new ones.
- Work with relevant brand, Trade & Activation teams to ensure campaign results are measured via post evaluation and takeaways captured and actioned in future campaigns.
- Own 360 activation by leading the coordination between GTR and Domestic Markets to deliver best in - class consumer experience
- Conduct the assessment of current brand activation capability in the field.
- Assist in the execution of a plan to address identified gaps in brand activation capability.
- Become an integral part of the monthly cycle planning & briefing ensuring brand, trade & activation objectives are captured.
Management, Leadership & Relationships
- Effective stakeholders’ engagement with Brand Team, Finance Team, Trade & Senior Leadership
- Drive understanding, two-way communication, and buy-in of travel retail activities & strategies with relevant internal business collaborators.
- Collaborate closely with GTR cross functional team members to optimize business performance.
- Ensure GTR governance and policies obligations are met.
- Build a solid and sustainable succession pool
Disclaimer: We might not have an open role at this moment, but, because our work environment is very dynamic, we would love to hear from you! We encourage you to apply and the moment we have a suitable position for your profile, the Recruitment Team will contact you as soon as possible.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- University degree in Business, Business Information, or Marketing
- Demonstrable experience in Marketing & Trade related functions is beneficial
- Good understanding of Trade Marketing & Distribution field and office operation. Brand marketing knowledge is appreciated
- Field marketing/Sales experience is a plus
- Ability to influence at a number of levels as well as across functions & geographies
- Solid understanding of retail environment and trends
- Ability to manage multiple activities
- Excellent oral, written communication and interpersonal skills
- Pro-active, creative and dynamic
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
