BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobaccohas an exciting opportunity for a Business Insights & Foresights in Madrid, Spain
We are looking for a curious and proactive a Business Insights & Foresights to turn complex market and consumer data into clear, actionable insights that drive commercial and strategic decisions. This role sits at the intersection of analytics, consumer insights and strategy, supporting stakeholders across marketing and commercial teams. You will analyze market category dynamics, competitive actions, pricing and promotional activities to generate business recommendations, while contributing to the overall business dynamics narrative. You will represent an objective market view in cross-functional discussions, manage offtake databases and data quality, and support business cases and consumption models with strong analytical input. A key part of the role is anticipating competitive moves and evolving consumer needs to recommend the right actions for growth.
Your key responsibilities will include
- Business Insights encompasses providing holistic best-in-class performance, market & competitor insights to enable actionable value creation for BAT Marketing, Commercial Teams and Senior Management
- Identify market growth opportunities & risks, contribute to business discussions addressing changing consumer/competitive landscape
- Update regular weekly & monthly performance decks, automatize dashboards & be the data/insights guardian
- Present and drive SP &I outcomes in various forums in the local cluster meetings
- Develop Market Share forecasts across categories, underlying positive and negative sensitivities and ensuring the standard and ad-hoc reporting to various stakeholder groups
- Create right data set & summarize to support senior stakeholders with right insights generation
- Contribute to leveraging state-of-the-art IDT/ Business Intelligence systems to democratize performance data & insights across WE function in an efficient manner
- Be a team player, support category and CX stakeholders with right consumer behavioral insights and offtake dynamics
- Continuously strive for new data, digital platforms solutions facilitating right market understanding
What are we looking for?
- Master’s (or higher) degree in Marketing, Business, Data Analytics, Business Intelligence, or a related field
- 3+ years of experience in analytical marketing or business insights roles, ideally within a multinational FMCG environment
- Strong analytical, conceptual, and strategic thinking skills with the ability to translate complex data into clear, actionable business recommendations
- Excellent communication, presentation, storytelling, and stakeholder management skills, including facilitation of cross-functional discussions
- Strong business acumen with the ability to connect multiple data sources, work independently, and solve problems in a hands-on way
- Proficiency in MS Office tools (especially Excel and PowerPoint); experience with BI tools such as Tableau or Power BI and dashboard creation is a plus
- Interest and capability to improve analytics effectiveness through new technologies, with exposure to statistical modeling, machine learning, AI, or tools such as R/Python considered beneficial
- High level of flexibility, resilience, and initiative, with a collaborative mindset and willingness to challenge the status quo in fast-paced environments
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
