BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
ROLE SUMMARY
The Analytics Executive JP & KR is responsible for analyzing the performance of consumer experience (CX) campaigns across Japan and Korea, supporting the CX Analytics Manager in driving data insights to inform strategic decisions. This role plays a pivotal part in evaluating campaign effectiveness, providing insights for optimization, and collaborating closely with Global Business Services (GBS) to leverage data for continuous improvement.
ACCOUNTABILITIES
• Analyze CX campaign performance, identifying trends, key drivers, and opportunities for improvement.
• Collaborate with GBS to ensure high-quality data management and reporting, enabling effective campaign evaluation.
• Drive insights on return on investment (ROI) and net promoter score (NPS) for CX campaigns, leveraging data to recommend resource allocation and future strategies.
• Partner with internal teams to support data-informed decision-making, focusing on optimizing consumer engagement.
• Manage performance dashboards and other analytical tools to monitor campaign effectiveness and generate actionable insights.
EXPERIENCE, SKILLS, KNOWLEDGE
Essential:
• 3-5 years of experience in data analytics, preferably within a consumer experience or marketing environment.
• Proven experience with performance measurement.
• Strong analytical skills, with the ability to interpret complex data.
• Proficiency in data analysis tools and software (e.g., SQL, Tableau, or similar).
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
