BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Costa Rica has an exciting opportunity for an Area Sales Manager in Heredia.
Your key responsibilities will include:
- Manage and ensure the availability, freshness, and correct execution of BAT’s brand portfolio within the territory, while optimizing supply chain costs.
- Lead and develop Field Representatives’ performance through in-market coaching and continuous field accompaniment, driving KPI results.
- Maximize brand Sell Out through effective point-of-sale activities that positively influence consumer purchasing behavior.
- Position BAT as the Preferred / Benchmark Supplier for all assigned customers within the territory.
- Plan and optimize the territory distribution strategy to guarantee continuous availability, product quality, and cost efficiency.
- Manage and control accounts, assets, and resources, ensuring proper safeguarding and effective utilization.
- Set and cascade sales targets to Field Representatives based on route and customer potential.
- Keep the Territory Business Master data updated, ensuring accurate information aligned with the active customer base.
What are we looking for?
- Bachelor's degree in Business Administration, Marketing or related field.
- Minimum of 5 years of experience in sales, trade marketing and distribution within the FMCG or retail industries.
- English proficiency written and verbally.
- People management and field leadership, with proven experience in team supervision, continuous coaching, and sales force development.
- Strategic negotiation skills, supported by strong knowledge of the FMCG market and its distribution channels.
- Commercial and financial management capabilities, including budget control, Microsoft Office proficiency, and sales operations.
- Strong communication and results-driven mindset, with the ability to influence, align stakeholders, and ensure effective execution.
- Cross-functional collaboration, working closely with Sales, IT, CX, Legal, and external partners to drive business outcomes.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
