BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
BAT Korea has an exciting opportunity for a Campaign Planning Executive - Vapour.
The Campaign Planning Executive– KR is responsible for supporting the planning of campaigns for new categories in South Korea. This role is operationally focused, involving the coordination of content and event schedules, close collaboration with creative agencies, and ensuring campaign elements align with strategic objectives. The Campaign Planning Executive plays a key role in operationalizing campaign plans, managing details, and providing support to the Campaign Planning Manager to enhance consumer engagement within new categories.
REPORTS TO: Campaign Planning Manager - KR
FUNCTION: Consumer Experience
LOCATION: Seoul, Korea
Your key responsibilities will include:
- Support the annual activity cycle plans including channel and touchpoint strategies, messaging and creatives in for a sound 360 activation, and meet pre-defined objectives of the campaigns
- Support the management of activation and contents calendar, aligning with overall category and brand strategies
- Collaborate with cross functional teams in aligning campaign direction in mission to generate an effective consumer experience across platforms and touchpoints
- Support strategic budget analysis and create guidelines that aligns with the core performance deliveries
- Ensure compliance with legal standards and secure necessary approvals for any campaign approach and mechanics at planning level
- Track performances of campaigns in aims to optimize campaign impact in the market, leveraging data analysis and deep dive insights in refining future campaign strategies.
- Support the Campaign Planning Manager to ensure alignment of campaigns with broader consumer experience objectives
What are we looking for?
Experience Required
- 3+ years of experience in campaign execution, brand management, or a related operational role in the consumer goods industry.
- Strong organizational skills and attention to detail in managing campaign elements.
- Experience in coordinating with creative agencies and supporting campaign processes.
- Basic data analysis skills to assist in campaign evaluations.
- Familiarity with the South Korean market and local regulatory requirements.
Desirable:
- Experience with developing campaigns for new categories
- Knowledge of digital marketing platforms and content scheduling tools.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
