BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Japan has an exciting opportunity for an Activation Executive (GTR) in Tokyo, Japan.
To oversee and deploy all GTR activation efforts across a selected geography or customer, using both online and offline tools. The person is expected to lead the on field execution, daily management & evaluation of all activation initiatives to drive growth in Awareness, trials and consumer acquisition with the ambition of supporting BAT’s transforming “A Better Tomorrow” agenda.
Your key responsibilities will include:
Operational/Professional/Business:
- Be responsible for the in-field execution of all 121, POSM, digital and other activities to ensure OTIF execution with highest quality
- Management of the global field force directly or via the global 121 agency team to ensure delivery of SLA & critical metrics
- On time execution of Permanent & Tactical Merchandising plan to ensure optimum brand presence, visibility & customer satisfaction
- Co-ordinate the production and delivery of permanent marketing materials to the field across geographies, according to communication & activation plans
- Ensure in-store execution remains up to the highest standards (Planogramming, maintenance of material. Etc)
- Point of reference for the account team & brand team, trade team other collaborators for performance, insights and status of all field activities.
- Liaise with external suppliers, customers and internal collaborators to ensure deployment on time with highest quality.
- Inventory management of all POSM in assigned geography
- Establishing direct contact with store managers and other stakeholders to ensure delivery of company objectives.
- Deployment 360 activation strategy by leading the coordination between GTR and Domestic Markets to deliver best in - class consumer experience
- Systematically monitor and understand actual market experience & trends to pass on the right insights to internal collaborators
Management, Leadership & Relationships
- Effective collaborators’ engagement with agencies, GFF team, store managers and internal Brand Team & Trade team
- Leadership of local and remotely based external GFFs
- Collaborate closely with GTR cross functional team members to optimize business performance.
- Ensure GTR governance and policies obligations are met.
What are we looking for?
- Demonstrable marketing/sales experience in an FMCG company
- Marketing Knowledge – formal qualification desirable with comprehensive understanding of all elements of the marketing mix
- Strong track record of large activation and trade marketing management.
- Demonstrated analytical, interpersonal, communication (oral and written), negotiation and planning skills
- Working knowledge of all inter-related company functions including 3rd party suppliers and agencies, Trade, Marketing Finance, IT, Customer Service, Legal, HR
- Proven ability to successfully negotiate, influence and present to middle management collaborators (internally and externally)
- Proven Business and Financial Competence
- Ability to analyse problems, recommend solutions and action plans within organisational policy
- Ability to work autonomously; dedicated to achieving presence, share, and volume objectives
- Create and drive first class initiatives to exploit smart opportunities
- Ability to operate as part of a close knit team.
- Ability to prioritize workload and meet tight deadlines in a constantly changing environment
- Written and spoken fluency in English, Japanese. Other language skills (Chinese) is a plus.
- Willingness to travel (up to 60% of FTE annually)
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
