BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Poland has an exciting opportunity for a CRM marketing specialist in Warsaw
In this role, you will support the development, optimization, and governance of the CRM ecosystem across Central Europe, with a focus on Salesforce and Salesforce Marketing Cloud.
The role ensures that CRM infrastructure is maintained and improved, develops marketing automation journeys to drive conversion, retention and loyalize consumers.
Being at the forefront of our business, the Omni Channel Activation team sits at the heart of our commercial efforts, inspiring shoppers to choose and engage with our brands while driving growth.
Our CRM function supports this by capturing and delivering relevant consumer insights, enabling data‑driven marketing and activation strategies that fully align with GDPR requirements focusing on retention of our consumers.
Your key responsibilities will include:
CRM Campaign & Journey Management
- Build, optimize, and manage automated omnichannel CRM journeys (email, SMS, other channels), including segmentation, personalization logic, A/B testing, and KPI tracking
- Ensure accurate setup, execution, and performance monitoring of CRM campaigns, including content, decision trees, and journey logic
CRM Ecosystem Development & Technical Coordination
- Assist in the development and improvement of the CRM ecosystem, including frontend/backend components and integrations with Salesforce and Salesforce Marketing Cloud (SFMC)
- Partner with tech and innovation teams to translate business requirements into CRM system solutions, including test scenarios, UAT, deployment, and data flow monitoring
Data, Insights & Performance Optimization
- Analyze CRM performance, consumer behavior, and journey effectiveness to identify optimization and automation opportunities across acquisition, retention, and lifecycle value
Stakeholder & Project Management
- Serve as the CRM contact for local markets, regional teams, agencies, and cross-functional collaborators; manage projects, briefs, timelines, and delivery updates tes
Governance, Compliance & Best Practices
- Ensure GDPR compliance and governance across CRM activities; maintain documentation, guidelines, toolkits, and act as CRM subject matter expert
What are we looking for?
- 2–3 years of experience in Marketing, CRM, or similar roles within an FMCG environment
- Hands‑on expertise with Salesforce and Salesforce Marketing Cloud (SFMC) in campaign management and marketing automation, with strong understanding of system interdependencies
- Consumer‑centric attitude with confirmed ability to deliver outstanding segmentation and personalization
- Strong analytical capabilities, leveraging data and system functionalities to drive insight‑based decisions and optimization
- Ability to handle multiple initiatives concurrently and collaborate effectively with diverse internal and external collaborators
- Excellent communication, presentation, networking, and relationship‑building skills, including the ability to translate complex data into clear, actionable insights
- Proactive, independent, and continuous learner with a strong sense of innovation and commitment to flawless business processes
- Proficient in English with strong PC skills (MS Word, Excel, PowerPoint)
- SQL and CDP familiarity considered a plus
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
