BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Poland has an exciting opportunity for a Senior Strategy and Content Manager (Consumer Experience) in Warsaw
Your key responsibilities will include:
CONSUMER EXPERIENCE STRATEGY:
- Develop strategy for multi category omni channel consumer engagement, ensuring consumers acquisition, conversion and loyalisation, strong brand-building impact
- Develop and improve digital consumer journeys working together with Area and local digital teams
- Use data analytics and consumer insights to advise and refine CX strategies. Monitor performance in markets to anticipate needs and improve the customer journey
- Create multi category cycle plan synergies across CE to remove duplication of efforts, enable better resource allocation and planning
- Work closely with Area and local digital teams to ensure alignment and harmony in digital consumer journeys. Facilitate regular communication and knowledge sharing.
- Develop a centralized planning calendar to optimize resource allocation and avoid duplication of efforts. Use project management tools to track progress and ensure efficient execution.
- Ensure the consistent deployment of key projects (Gold & Silver) across CE through meticulous planning and coordination with the planning team.
- Support markets by establishing KPIs to track project success and identify areas for improvement.
CONSUMER EXPERIENCE CONTENT:
- Develop a robust digital content strategy that supports brand objectives and resonates with target audiences. Plan and supervise the creation of engaging, high-quality content across all digital channels.
- Lead the internal content agency (BEAT) to produce compelling content. Ensure consistency in messaging and branding across all markets.
- Responsible from area digital content development while handling BEAT, internal content agency. Toolkit development for CE markets as per the brand and cx strategy
- Create and maintain toolkits and guidelines for content creation to ensure uniformity and adherence to brand standards across CE markets.
TEAM LEADERSHIP:
- Lead and develop the CX Strategy and Content team, providing training and development opportunities. Cultivate a collaborative and innovative team culture.
- Set clear goals and expectations for the team. Conduct regular performance reviews and provide constructive feedback to support continuous improvement.
- Continuously improve the integration of BEAT team with the organization to improve retention and also support business results
What are we looking for?
- Minimum of 8 years of experience in Marketing positions in similar environment with people leadership
- Experience in defining strategies and translating it into operational plans as well as engagement of teams (within own function and across other functions) to drive effective and efficient deployment
- Experience in translating Brand KPIs into D2C tools
- Project Management
Technical / Functional / Leadership Skills Required
- Ability to navigate with high impact in matrix environment
- Ability to maintain a high level of professionalism and confidentiality
- Strong ability to connect consumer insights (needs, segmentation, purchasing behaviours) with commercial insights (ROI of promotional activities, cost per consumer acquisition, etc.)
- Strong ability to develop team of managers and specialists with high commercial acumen, using multi-layer data and analytical tools to build effective business strategies
- Demonstrated ability to analyze critical factors and variables to positively impact long-term success and business growth
- Proven track record of collaboration, negotiation inspiring change across a matrix organization and among diverse cultures
- Effective communication and presentation skills within international environment
- Ability to lead and deliver end-to-end projects with tenacity and purpose
- Resilient, flexible, and confident to work in a fast-paced, dynamic, and ambiguous environment
Education / Qualifications / Certifications Required
- Strong proficiency in English and another CE (Central Europe) language required.
- University degree or equivalent experience with Business, Marketing or similar
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
