Marketing Technology Analyst

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

We are looking for a Marketing Technology Analyst to join our team and to execute our Direct-to-Consumer (D2C) strategy across Western Europe (WE). You will become a member of WE Area IDT team, where you will support the implementation of D2C digital technologies.

You will be a crucial link/bridge between eCommerce, CRM, Data & Analytics, and IDT helping to translate our team’s vision and strategy into capabilities and follow with multi-channel technology solutions’ implementations to deliver on business’ goals and values in a dynamic ecosystem of BAT’s Western European end markets. The IDT team will benefit from your experience to date and willingness to learn and share constantly acquired knowledge with the rest of the team and with our colleagues in the end markets.

Our approach to work with the end markets is a consumer-centric solution discovery and development where consulting skills, hence analytical mindset combined with openness, thinking outside the box, courage to question the status quo, good listening skills, and ability to translate IT and product language into the customer benefits are important advantages and must-haves in our ongoing co-operation with the colleagues from Western European markets.

In our work, emotional intelligence is also important. It is because, our job is to understand what the person who sits in front of us is really saying i.e., what are their thinking patterns, biases, and ideas on how to achieve the common goals. Hence, you will also have to enjoy trying new things, looking for new solutions, being diplomatic while developing what if and why mindset, build connections based on trust and respect, inspire and engage those around you and take the ownership of the overall area’s and company’s success.

We are an ambitious and dynamic team who are happy to welcome on board someone who is not afraid to roll up their sleeves, work hard, have fun helping others to strive, and enjoy the effects of the job well done. We are measuring the effects of our work by applying rigorous metrics, so we always know whether what we are doing benefits our customers and colleagues.

You will primarily focus on the GMCI Cluster countries (Greece, Malta, Cyprus, Israel) and you will have the opportunity to participate in relevant projects within Western Europe Area in all our 22 End Markets (EMs), delivering a variety of digital solutions, strategies, best practices, and processes to our stakeholders and consumers.

You will also learn how to manage digital platforms and solutions in rigorous yet fun way, build effective stakeholders’ relationships, delivering globally scalable solutions, work cross- functionally with our data and analytics, procurement, finance, and eCommerce teams, and understand the business from its core perspective.

Your key responsibilities will include:

• Support Consumer Technology Manager in discovering and delivering digital solutions, helping the end markets achieve their  goals. Focus will be on support the Digitization Programme in Greece in 2025, upgrading their ECOM solutions, supporting a Target Operating Model review and rolling out a compliant CRM solution
• Support execution of D2C digital strategy across WE area
• Help to solve operational and strategic challenges, and suggest potential areas for process/technology improvement.
• Support automation adoption and/or implementation.
• Encourage open-minded thinking and proactively look for the solutions in D2C digital space to support value creation for BAT consumers.
• Stakeholder Management: support Consumer Technology Manager in ensuring strong collaboration with end markets as well as with area stakeholders. Work closely with all stakeholders across WE to collect and assess new demand/requirements. Establish the contribution that digital technology can make to business objectives using a range of techniques such as eliciting and documenting requirements with stakeholders, conducting feasibility studies, preparing business cases, usability requirements analysis and usability evaluation.
• Identify consumers’ needs through the active participation in design-thinking workshops, market analysis, surveys. Research and                                 analyze market trends and competitors.
• Planning, organizing, and managing activities around projects.
• Regular review of agreed metrics and KPI’s, suggesting improvements and seizing opportunities.
• Pro-actively share knowledge and expertise, be the source of information and inspiration on latest trends.
• Be part of solution teams and constantly communicate progress, backlogs, risks, resolving issues and documenting process flow and ways of working.

What are we looking for?

• Degree educated, preferably in information systems management, business management, product management, or any IT management related field or relevant equivalent experience.
• Experience in managing/executing enhancements with suppliers on different eCommerce platforms.
• Digital solutions related experience acquired in the departments of IT, product and/ or marketing.
• Experience at managing/executing enhancements with suppliers on CRM & Marketing Automation platforms.
• Experience in system integration projects to create seamless connections between different application/solutions.
• Managing relationships with vendors in an efficient and pro-active manner.
• Strong understanding of key digital solution principles: consumer-centered thinking, consumer journey, and consumer experience.
• Strong communication and influencing skills, both written and verbal. Personable and able to build excellent working relationships.
• Solid analytical and problem-solving skills, including metrics driven thinking and a proven ability to leverage data and insights to drive performance. Having proactive & preventive approach on problem/incident solving.
• Strong understanding of both Waterfall & Agile methodologies.
• Ability to present data/results in consumable formats, including dashboards, reports, and data visualizations.
• Open-minded, unbiased thinking, able to work in a cross–functional, multinational, diverse and fast paced environment.
• Managing time and ensuring project timelines are satisfied according to WE digital strategy agenda.
• Strong skill set in Office 365 applications.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.